Business Adminstration is a wide-ranging discipline. It not only involves the study of internal and external business processes or the various tasks and functions in the company (marketing, accounting and finance, controlling, personnel, production, logistics, strategy and planning, etc.), but also addresses the areas of future orientation (strategy and planning), corporate direction in terms culture and structure, and optimum interaction with the social and business environment.

The programme constitutes an ideal combination of competences: professional, methodological, social and individual. It provides an optimally structured course to meet the demands of a future career in business and management.

After the bachelor’s degree course, graduates will have laid the foundations of a promising career in business and administration, either as a generalist or a specialist. Having successfully completed their studies, they will be qualified to take up employment and management duties in companies in any industry, in the public sector or in non-profit organisations. They will be able to fill management posts with a wide spectrum of responsibilities, for example:

• Team leader
• Assistant to a senior manager
• Project leader

They will also, however, be in a position to take on clearly-focused specialist duties, for example in the following areas: controlling, accountancy and finance, consulting, organisation, strategic planning, corporate development, marketing and sales, communication and public relations, personnel management, and logistics. In addition, the study of business management provides an excellent basis for training as an auditor.