Celebrating Scent as a Creative Way of Life July 1, 2020, 12.30 pm EDT / 6.30 pm CEST, online (MS Teams)

A virtual launch event with Christophe Laudamiel for ScentCulture.tube

The perfume industry is well known for its extreme secrecy and nontransparency. The new website ScentCulture.Tube zooms into the creative practices of the scent maverick Christophe Laudamiel, partners and clients. For the first time ever a research team was able to follow perfumers and their interaction with clients, designers & other professionals with a camera and ethnographic research methods. 27 videos, stories from the field and snapshots provide unique and authentic views on the magic of scent. ScentCulture.Tube communicates insights from eight years of studying organizing creativity in perfumery at Bern University of Applied Sciences and funded by the Swiss National Science Foundation. 

Join us online for this special launch event. Put on your headphones and enjoy!

With Christophe Laudamiel (Dreamair), Prof. Dr. Claus Noppeney (Bern University of Applied Sciences) and a surprising program.

Group picture with Christophe Laudamiel
Claus Noppeney (BFH), Christophe Laudamiel, Nada Endrissat (BFH)

Click on the link below on July 1 to go directly to the Microsoft Teams meeting (installation of Microsoft Teams is not required).


Start date

Jul 1, 2020, 12.30 pm EDT / 6.30 pm CEST


online, MS Teams


Prof. Dr. Claus Noppeney

T +41 31 848 44 71