China, Business Development and Intercultural Challenges

The opportunities of a China market entry have become an increasingly important one for Swiss companies. This trip offers insights into the success factors of doing business in China.

This trip

  • is designed to enhance the classroom curriculum,
  • offers students and managers an intense, first-hand experience of the business culture of China,
  • offers insights into the business dealings in China, including cultural, social and political aspects.

Factsheet

  • Degree/Certificate Certificate Study trip
  • Duration 24 May – 31 May 2020
  • Application deadline March 2020
  • ECTS credits None
  • Costs Students from CAS Strategisches Management im Technologieumfeld: 1500 CHF (for accommodation booked by BFH) excl. flights, visa, books
    Other Students from BFH, partner universities, other universities or interested business manager: 1’700 CHF for the lectures plus ca. 1’500 CHF (for accommodation booked by BFH) excl. flights, visa, books
  • Teaching language English, German
  • Location Shanghai, Berne
  • Department Engineering and information technology

Structure + Content

Portrait

Within China, rapidly changing demographics, rising incomes, increased consumer spending and an increasingly open business environment have all helped to make the Chinese market increasingly attractive to Western businesses across a variety of industries. Similarly, declining sales in their home markets has forced many European companies to relocate China firmly to the center of their long-term global growth strategies. This trip offers insights into the success factors of doing business in China.

Learning outcomes

  • Insights into the business dealings in China, including cultural, social and political aspects
  • Direct insight into the Chinese market
  • Contacts to Chinese network partners

Program and Networking
 

  • Lectures at the Fudan University, Shanghai - one of the top 4 Chinese universities
  • Visit to Chinese companies
  • Visit to subsidiaries of Swiss companies in China
  • Visit to Suzhou Industrial Park and Zhangjiang Hi-Tech Park
  • Visit to market research institute supporting foreign companies entering the Chinese market
  • Meeting with the Swiss Consul in Shanghai and with Swiss chamber of commerce
  • Meeting with Chinese students and Swiss and Chinese business people Shanghai tour

Main topics
 

  • Introduction to Chinese culture and business culture
  • Historical and economic development, current situation and future prospects
  • Market entry concepts and strategies. Chances and risks for foreign companies
  • Environmental topics
  • Supply chain management/sourcing in China
  • China’s economic transition and the impact on the business environment in Switzerland

Title + Degree

A joint certificate of the Fudan University, School of Management and Bern University of Applied Sciences is awarded to successful participants.

Eligibility + Entry

  • Management students
  • Postgraduate students from other universities of applied sciences or universities
  • Managers who plan to expand their businesses into China
  • Managers who want to better understand the business environment in China

Language skills


English

Practicalities + Application

24 May – 31 May 2020 in Shanghai

Students from CAS Strategisches Management im Technologieumfeld: 1500 CHF (for accommodation booked by BFH) excl. flights, visa, books

Other Students from BFH, partner universities, other universities or interested business manager: 1’700 CHF for the lectures plus
ca. 1’500 CHF (for accommodation booked by BFH) excl. flights, visa, books