The main aim of the study is to evaluate the current product marketing situation and devise possible strategies for improving producer prices. The study looks at six value chains: milk and milk products, beef and pork, poultry for meat production, vegetables, potatoes, and bread cereals. We first examine the present situation in each value chain in detail. This involves a review of the literature and statistics and bilateral talks with experts and professionals working on the sales front. We also produce precise and validated maps of the value chains and identify the strategic stakeholder groups. Professionals and representatives of various agencies then take part in a joint workshop in order to select realistic strategic approaches and discuss the required financial and non-financial support. We are conducting the study with AGRIDEA on behalf of ILFD (Direktion der Institutionen und der Land- und Forstwirtschaft) in Freiburg canton.