1. Bern University of Applied Sciences
  2. Research + Consulting services
  3. Research areas
  4. Digital Technology Management
  5. Design Thinking and Digital Innovation
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Design Thinking and Digital Innovation

Shorter product life cycles and faster technological innovations pose challenges for companies, but also offer new opportunities. The way companies develop new products and services is accelerating, becoming more complex and challenging for employees and companies. To meet these demands, established companies, but also start-ups, rely on design thinking - with commercial success.

Our offer

Consistently oriented towards the needs of users, design thinking enables innovative and audience-oriented solutions in the market. In companies, the application of design thinking leads to a corporate culture that is built on intensive teamwork, strong audience orientation and an increased ability to experiment. We support companies in applying the design thinking process, integrating principles into the corporate culture and developing innovative products and services.

We offer:

  • Design thinking workshops & lectures on the topic of design thinking
  • Development of innovative and customer-oriented products and services
  • Design of digital business models
  • Continuing education programmes

Contact

Prof. Dr. Jennifer Hehn

  • Dozentin
  • +41 31 848 50 72
  • Show e-mail

Publications on the topic