The Food Basket with Social Impact
Harnessing Consumer Data for the Collective Good: Transforming Food Purchases into Insights for Public Health and Sustainable Consumption.
Factsheet
- Schools involved School of Health Professions
- Institute(s) Nutrition and Dietetics
- Funding organisation Others
- Duration (planned) 01.11.2024 - 31.12.2026
- Head of project Prof. Dr. Tamara Bucher
-
Project staff
David Fäh
André Anton Meichtry -
Partner
Dr. Nadine Lacroix Oggier, University of Fribourg, Switzerland
Prof. Dr. Mirjam Hauser, FHNW University of Applied Sciences and Arts Northwestern Switzerland - Keywords Food retail data; Consumer Behaviour; Public Health
Situation
Vast amounts of detailed food purchase data are collected through loyalty cards, primarily for commercial purposes by retailers. The Social Food Basket project aims to repurpose this data to benefit public health and sustainability efforts.
Course of action
The project will develop a prototype for a platform for consumers to opt-in and share their purchase data for research. This data shall be accessible to researchers, public health organizations, and other stakeholders to gain insights into food consumption patterns and develop targeted interventions. Key objectives of this project include: establishing a project consortium with stakeholders like retailers, government agencies, and consumer protection organizations conducting a pilot case study to test data analysis developing a prototype for feedback from consumers and stakeholders determine consumers' willingness to share data creating a minimum viable product (MVP) for further funding opportunities The ‘Food Basket for Social Impact’ project was developed as part of the Innovation Booster Swiss Food Ecosystems. Innovation Boosters are initiatives for open innovation that are supported by Innosuisse. Their aim is to bring together all stakeholders around a challenge and support them in developing new solutions together using a problem-oriented and user-centred approach and testing them at an early stage.
