Gender- and diversity-sensitive language

Language shapes our reality and our thinking. That is why, in order to make equal opportunities possible, discrimination-free and inclusive language in which each and all are addressed equally is essential.

Das Bild zeigt, bunt gezeichnete Menschen, ├╝ber denen Sprechblasen in unterschiedlichen Formen und Farben dargestellt sind.

The Recommendations for gender and diversity-sensitive language (2021) offer BFH members orientation in the implementation of gender- and diversity-sensitive language. 


1. Make men and women visible
2. Use gender-neutral forms
3. Include nonbinary people
4. Use language in a considered and differentiated way
5. Choose diverse and inclusive pictures


Not accepted

  • Clichés and stereotypes
  • Discriminatory and derogatory terms