Kommunikation in verschiedenen Kontexten

Wir befassen uns mit effektiver, mehrsprachiger und reflektierter Kommunikation in verschiedenen beruflichen Kontexten.

Inhaltliche Grundlage der folgenden Module

Junior Agency Award (Bachelor), English & Culture (Bachelor), CAS Kommunikation (Weiterbildung), CAS Kommunikationspsychologie (Weiterbildung)

Ausgewählte Publikationen

Barner-Rasmussen, Wilhelm, Claudine Gaibrois, and Natalie V. Wilmot (2024). Perfection, hybridity or shutting up? A cross-country study of how language ideologies shape participation in international business. International Business Review, 33(1), 102189.
Gaibrois, Claudine, Philippe Lecomte, Mehdi Boussebaa, and Martyna Śliwa (2023). Guest editorial: Introduction – critical perspectives on language in international business. Gaibrois, C., Lecomte, P., Boussebaa, M. and Śliwa, M. (Eds.) Special Issue of critical perspectives on international business.
Lecomte, Philippe, Mary Vigier, Claudine Gaibrois, and Betty Beeler (2023). Understanding the dynamics of language and multilingualism in professional contexts: Advances in language-sensitive management research. Cheltenham: Edward Elgar.
Piekkari, Rebecca, Claudine Gaibrois, and Marjana Johansson (2022). A review of language-sensitive research in International Business: A multi-paradigmatic reading. Journal of Comparative International Management, 25(1), 144-174.
Gaibrois, Claudine and Julia Nentwich (2020). The dynamics of privilege: How employees of a multinational corporation construct and contest the privileging effects of English proficiency. Canadian Journal of Administrative Sciences, 37(4), pp. 468-482.
Gaibrois, Claudine and Rebecca Piekkari (2020). “At the beginning, I thought the topic was boring”: Educating business students in language diversity through transformative learning. In: Horn, S., Lecomte, P. and Tietze, S. (Eds.). Managing multilingual workplaces: Methodological, empirical and pedagogical perspectices, pp. 165-182. London: Routledge.
Gaibrois, Claudine (2018). “It crosses all the boundaries”: Hybrid language use as empowering resource. European Journal of International Management, 12 (1/2), 82-110.
Gaibrois, Claudine and Chris Steyaert (2017), Beyond possession and competition: Investigating cooperative aspects of power in multilingual organizations, 17(1), 69-84.
Steyaert, Chris, Anja Ostendorp and Claudine Gaibrois (2011), Multilingual organizations as ‘linguascapes’: Negotiating the position of English through discursive practices, 46(3), 270-278.

Weitere Projekte

Beyond language ideologies: The role of language for migrants’ work experiences
(Wilhelm Barner-Rasmussen, Åbo Akademi University, Finland; Claudine Gaibrois, Bern University of Applied Sciences Business School; Natalie Wilmot, Manchester Metropolitan University, UK), funded by the Swedish Cultural Foundation in Finland.

Ausgewählte Aktivitäten und Medienberichterstattung

Winkler, Dorothee (2025): Guest Lecture about “Robust CEO activism: How Elon Musk gained (and lost) two-sided alignment and legitimacy in a polarized US media landscape” at Stockholm University.

Winkler, Dorothee (2025): Guest Lecture about “Robust CEO activism: How Elon Musk gained (and lost) two-sided alignment and legitimacy in a polarized US media landscape” at Universita della Svizzera italiana, Lugano.

Gaibrois, Claudine (2025): Privilege and exclusion, resistance and democratization: The multiple power effects of language diversity at the workplace. Gastvortrag im Kurs Mehrsprachigkeit in Berufskontexten. ZHAW, 5. November.

Feurer, Sven (2025): Impulsvortrag zum Thema Nachhaltigkeitskommunikation, Impact Hub Bern.

Gaibrois, Claudine (2025): Teilnehmerin an Roundtable International Business and Communication Teaching. 18th GEM&L Conference on Management & Language, Wien (A), 9. Mai.

Gaibrois, Claudine (2025): The value of cross-country comparison: How the differing institutional contexts of Switzerland, Finland and the UK affect international migrants’ language-related work integration. IMF Seminar, Åbo Akademi University, School of Business and Economics. 19. Mai.

Gaibrois, Claudine (2021): Unternehmenssprache «broken english». Interview für Radio SRF. 21. April.

Gaibrois, Claudine (2021): "Englisch als Privileg in der Arbeitswelt von heute". Interview für den Youtube-Kanal der Universität St. Gallen, 5. Februar.