Prof. Dr. Sven Feurer

IMA4 International Marketing

IMA3 Pricing

IMA2 Dienstleistungsmarketing

BACS Academic Skills

IMAR Marketing Fundamentals

Kundenverhalten

Pricing

Innovationsmanagement

Randomisierte Experimente

Marketing radikaler Innovationen

Technologieakzeptanz und -nutzung

Hedonistischer Konsum

Entwicklung von Preisstrategien und Preiswahrnehmung

Marketingethik

Rishika, Rishika; Feurer, Sven; Haws, Kelly L. (in press). Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption. Journal of Consumer Research, n/a.

Bill, Fabian; Feurer, Sven; Klarmann, Martin (2020). Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences. Journal of the Academy of Marketing Science, 48(4), pp. 734-752.

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2019). How Pricing Teams Develop Effective Pricing Strategies for New Products Journal of Product Innovation Management. 36(1), pp. 66-86.

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing, 32(3), pp. 272-283.

Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein; Michal (in press). Consumers’ Response to Really New Products: A Cohesive Synthesis of Current Research and Future Research Directions, International Journal of Innovation Management, 25(8), n/a.

Liozu, Stephan; Feurer, Sven; Hinterhuber, Andreas; Woodside, Arch (2021). Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts. Journal of Revenue and Pricing Management, 20(4), pp. 420-435.

Klarmann, Martin; Feurer, Sven (2018). Control Variables in Marketing Research. Marketing ZFP, 40(2), pp. 26-40.

Layer, Patrick; Feurer, Sven; Jochem, Patrick (2017). Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences. Energy Policy, 106, pp. 244-254.

Feurer, Sven; Baumbach, Elisa; Woodside, Arch G. (2016). Applying configurational theory to build a typology of ethnocentric consumers. International Marketing Review, 33(3), pp. 351-375.

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2015). Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition. Marketing ZFP, 37(2), pp. 101-108.

Feurer, Sven; Fischer, Alexander (2021). Proposition of a Pleasurable-Ends Model of Manipulation in Marketing In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Pade, Robin; Feurer, Sven (2021). Can Nostalgia Mitigate Consumers’ Price Unfairness Perceptions in Response to Price Differentiation? Two Experiments In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Kremer, Patrick; Feurer, Sven (2021). The key role of consumer perceived ownership for consumer reactions to product automation: scale development, validation, and empirical evidence In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2018). How Pricing Teams Develop Effective Pricing Strategies for New Products, (056). IMU Research Insights, Universität Mannheim

Feurer, Sven; Klarmann, Martin (2016). B2B-Vertrieb und das Social-Media-Paradox Sales Management Review, 25(1), pp. 10-19. Springer 10.1007/s35141-016-0022-8 <http://dx.doi.org/10.1007/s35141-016-0022-8>

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2013). Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden, (020). IMU Research Insights, Universität Mannheim

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2012). Can service customers handle price complexity?, (007). IMU Research Insights, Universität Mannheim

Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)