Prof. Dr. Sven Feurer


Prof. Dr. Sven Feurer Forschungsprofessor

  • Address Berner Fachhochschule
    Business School
    Institut Marketing & Global Management
    Brückenstrasse 73
    3005 Bern


  • IMA4 International Marketing

  • IMA3 Pricing

  • IMA2 Dienstleistungsmarketing

  • BACS Academic Skills

  • IMAR Marketing Fundamentals


  • Consumer Behavior

  • Pricing

  • Innovation Management

  • Randomized Experiments

  • Radical Innovations

  • Technology Acceptance and Use

  • Behavioral and Organizational Issues in Pricing

  • Hedonic Consumption

  • Marketing Ethics


  • Sven Feurer studied business administration at the University of Mannheim (Germany) and the University of Umeå (Sweden). He then worked as a doctoral candidate at the Chair of Marketing & Innovation at the University of Mannheim. After receiving his PhD (Dr. rer. pol.), he worked as a post-doctoral researcher at the Marketing & Sales Research Group at the Karlsruhe Institute of Technology (KIT). During this time, he spent two research semesters at Vanderbilt University's Owen Graduate School of Management. Since January 2021, Sven Feurer is Professor of Marketing at the Bern University of Applied Sciences.
  • Sven Feurer's research and teaching focuses on the areas of consumer behavior, pricing and innovation management. His research has appeared in such journals as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Product Innovation Management, and the International Journal of Research in Marketing.
  • since 01/2021 Reasearch Professor of Marketing, Bern University of Applied Sciences
  • 04/2019 - 07/2019 Visiting Researcher, Vanderbilt University; Owen Graduate School of Management
  • 10/2018 - 03/2019 Interim Professor for Service Marketing, Karlsruhe Institute of Technology (KIT)
  • 10/2017 - 03/2018 Interim Professor for Consumer and User Behavior, Karlsruhe Institute of Technology (KIT)
  • 03/2016 - 06/2016 Visiting Researcher, Vanderbilt University; Owen Graduate School of Management
  • 2014 - 2019 Post-Doctoral Researcher in Marketing Karlsruhe Institute of Technology (KIT)
  • 2010 - 2014 Doctoral Student in Marketing University of Mannheim, Chair of Marketing & Innovation
  • 2003 - 2009 Student of Business Administration (Diploma) University of Mannheim