Prof. Dr. Nadine Gurtner
Profil

Prof. Dr. Nadine Gurtner Dozentin
Contact
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Adresse
Berner Fachhochschule
Gestion
Wirtschaft
Brückenstrasse 73
3005 Bern
Projets
Publications
Conference proceedings (excerpt)
Hietschold, N., Gurtner, S. & Spanjol, J. (2023): Experiencing Fear and Anger Separately or Mixed: How Communication Strategy Effectiveness Differs for Consumers in the Context of New Products, PDMA JPIM Research Forum, September 16-17 2023, New Orleans, USA.
Hietschold, N., Segelitz-Karsten, A., Reinhardt, R. & Gurtner, S. (2022): Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types, European Academy of Management Conference, June 15-17 2022, Winterthur, Switzerland.