Prof. Dr. Nadine Gurtner

- Selected for the 2025 Outstanding Paper Award-Runner Up of the Society for Marketing Advances, with the Paper “Same Same, but Different: Consumers’ Decision-Making Process and Psychological Disempowerment in the Digital Society” - Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), July 25-29 2025, Copenhagen, with the Paper “Getting Rid of the ‘New’ in ‘New Product Development’? Consumer Value Perceptions of Reused Products” - Nominated for the Best Paper Award at ISPIM Conference March 17-19 2025, Cape Town, for the Paper “The Influence of Functional and Symbolic Value on Product Reuse” - SIG Innovation Best Paper Award at the EURAM 2022, July 15-17, Winterthur, with the paper "Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types" - Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), July 29 – August 4, virtual, with the Paper “Why Do Innovation Managers Put a Premium on Premium?”

- Nominated for the Carolyn B. Dexter Award from the ENT Division at the AOM, August 9-13 2019, Boston, with the Paper “The 2015 European Refugee Event and Founder Social Identities: A Multi-Country and Multi-Level Study” - Best Reviewer Award of the Academy of Management (AOM) TIM Division, August 9-13 2019, Boston - Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), August 4-8 2017, Atlanta, with the Paper “Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations” - Best Reviewer Award of the Academy of Management (AOM) TIM Division, August 4-8 2017, Atlanta - Knut Holt Best Paper Award at the 2016 ISPIM Innovation Summit, December 4-7 2016, Kuala Lumpur, for the Paper “Innovation Inhibitors as Catalysts of Societal Progress – The Role of Resistance Leaders in Innovation Diffusion”

- Award “Lohrmann Medal” for outstanding achievements as the best graduating student at the Department of Business & Economics, presented by TUD - Award of the Department of Business & Economics for out-standing achievements in bachelor studies, presented by TUD - Scholarship for studies, presented by German Federal Government (Deutschlandstipendium)