Prof. Dr. Christina Sichtmann

Davvetas, V./Sichtmann, C./Diamantopoulos, A. (2015): The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay, International Journal of Research in Marketing, Vol. 32, No. 4, 431–434.

Goebel, P./Reuter, C./Pibernik, R./Sichtmann, C./Bals, L. (2018): Purchasing Managers' Willingness to Pay (WTP) for Attributes that Constitute Sustainability, Journal of Operations Management, Vol. 62, 44–58.

Sichtmann, C./Diamantopoulos, A. (2013): The Impact of Perceived Brand Globalness, Brand Origin Image, and Brand Origin–Extension Fit on Brand Extension Success, Journal of the Academy of Marketing Science, Vol. 41, No. 5, 567–585.

Bourdin, D./Sichtmann, C./Davvetas, V. (2024): The Influence of Employee Accent on Customer Participation in Services, Journal of Service Research, Vol. 27, No. 2, 194-212.

Pröll, T./Sichtmann, C. (2025): Steering toward net zero - a plea for a consumer-level carbon footprint tax, Mitigation and Adaptation Strategies for Global Change, Vol. 30, No. 5, S. 32.