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Prof. Dr. Christina Sichtmann

Profile

Prof. Dr. Christina Sichtmann Wissenschaftliche Mitarbeiterin

Contact

Links

  • Address Berner Fachhochschule
    Business School
    Institut Applied Data Science & Finance
    Brückenstrasse 73
    3005 Bern
You can find more information on the German profile page.

Activities

  • Teaching courses in the areas of Academic Writing and Marketing

  • Supervising Bachelor's and Master's theses

  • Promoting academic writing skills and methodological competencies

  • Developing innovative teaching and learning concepts for academic work

  • Integrating Artificial Intelligence into teaching and learning processes

  • Supporting students in the reflective and responsible use of digital tools in academic contexts

  • Academic Writing and the Didactics of Academic Writing

  • International Marketing

  • Artificial Intelligence in Academic Work and Higher Education Teaching

  • Critical AI Literacy and the Responsible Use of Artificial Intelligence

  • Fostering Creativity, Reflective Thinking, and Independent Thought in the Age of AI

  • Creative Methods in Teaching, Learning, and Academic Research

CV

  • Prof. Dr. Christina Sichtmann studied Business Administration and Economics at the University of Hohenheim and the University of Florence (Università degli Studi di Firenze). After completing her doctoral degree (Dr. oec.) at the University of Hohenheim, she served as Junior Professor of Business-to-Business Marketing at Freie Universität Berlin. From 2008 to 2015, she was Assistant Professor at the University of Vienna, where she completed her habilitation in 2014 and continues to work as an Associate Professor. She has also taught as a Visiting Professor at the University of Würzburg, IÉSEG School of Management, and the University of Lucerne as well as others.

    As an academic writing coach, she supports students and researchers in the preparation of academic papers through workshops, online courses, and her podcast (Du schaffst das! Erfolgreich deine Abschlussarbeit schreiben).

    Further information: https://www.linkedin.com/in/christina-sichtmann-5a751871/

    Since August 2021, she has been contributing her expertise in empirical social research and academic writing to the Institute of Applied Data Science & Finance at Bern University of Applied Sciences (BFH).

    Her research interests focus on International Marketing and Services Marketing. Her work has been published in leading academic journals, including the Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of International Marketing, and International Journal of Research in Marketing.

    Further information on Prof. Dr. Christina Sichtmann's research publications:
    https://scholar.google.at/citations?user=pgWv-3EAAAAJ&hl=de
    https://www.researchgate.net/profile/Christina-Sichtmann
  • 2001-2005 Research Associate Chair of Marketing, University of Hohenheim
  • 2005-2008 Juniorprofessor for Business-to-Business Marketing Freie Universität Berlin
  • 2008-2014 Assistant Professor University of Vienna
  • 2015-2022 Associate Professor University of Vienna
  • since 2001 Visiting Professor and Lecturer e.g., Universität Luzern, Universität Wien, Universität Würzburg, IÉSEG School of Management, FH Wien, FH Burgenland, IMC FH Krems, MODUL University Wien, Frankfurt School of Finance, Europa-Universität Viadrina, FH Pforzheim, DHBW Baden-Württemberg
  • since 2017 Founder, Academic Writing Trainer, and Coach for Students and Researchers Fly High Academy
  • since 2015 Senior Lecturer (part-time) University of Vienna

Publications

  • Davvetas, V./Sichtmann, C./Diamantopoulos, A. (2015): The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay, International Journal of Research in Marketing, Vol. 32, No. 4, 431–434.

  • Goebel, P./Reuter, C./Pibernik, R./Sichtmann, C./Bals, L. (2018): Purchasing Managers' Willingness to Pay (WTP) for Attributes that Constitute Sustainability, Journal of Operations Management, Vol. 62, 44–58.

  • Sichtmann, C./Diamantopoulos, A. (2013): The Impact of Perceived Brand Globalness, Brand Origin Image, and Brand Origin–Extension Fit on Brand Extension Success, Journal of the Academy of Marketing Science, Vol. 41, No. 5, 567–585.

  • Bourdin, D./Sichtmann, C./Davvetas, V. (2024): The Influence of Employee Accent on Customer Participation in Services, Journal of Service Research, Vol. 27, No. 2, 194-212.

  • Pröll, T./Sichtmann, C. (2025): Steering toward net zero - a plea for a consumer-level carbon footprint tax, Mitigation and Adaptation Strategies for Global Change, Vol. 30, No. 5, S. 32.

Memberships

  • Netzwerk Wissenschaftliches Arbeiten

Language skills and intercultural knowledge

  • German - Native or bilingual proficiency
  • English - Full professional proficiency
  • French - Elementary proficiency
  • Italian - Elementary proficiency
  • Spanish - Elementary proficiency