Dr. Christina Sichtmann


Dr. Christina Sichtmann Wissenschaftliche Mitarbeiterin

  • Address Berner Fachhochschule
    Business School
    Institut Applied Data Science & Finance
    Brückenstrasse 73
    3005 Bern


  • Goebel, P./Reuter, C./Pibernik, R./Sichtmann, C./Bals, L. (2018): Purchasing Managers' Willingness to Pay (WTP) for Attributes that Constitute Sustainability, Journal of Operations Management, Vol. 62, 44–58.

  • Davvetas, V./Sichtmann, C./Diamantopoulos, A. (2015): The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay, International Journal of Research in Marketing, Vol. 32, No. 4, 431–434.

  • Sichtmann, C./Diamantopoulos, A. (2013): The Impact of Perceived Brand Globalness, Brand Origin Image, and Brand Origin–Extension Fit on Brand Extension Success, Journal of the Academy of Marketing Science, Vol. 41, No. 5, 567–585.