Prof. Dr. Bastian Widenmayer
Prof. Dr. Bastian Widenmayer Dozent
School of Engineering and Computer Science
Industrial Engineering and Management Science
Master of Science in Engineering
Strategy and Innovation Management
Business Engineering 3
Digital business models
New business development
Reverse and frugal innovation
- After my studies of business and electrical engineering at the TU Munich, I did my PhD at the University of St. Gallen and University of Cambridge, UK. In 2019, I have advanced my competence profile on merger and acquisitions at the Harvard Business School.
- During my business career in the machining industry, I served in various positions: head of patent and innovation management, head of IoT solutions and innovation, head of strategy and business development. In 2020, I joined the Institute of Innovation and Technology at the University of Applied Science in Lucerne. My lecture and research focus has been on digital business models, new business development, digital transformation, energy economics, and sustainability.
- My passion is on creating new ideas for sustainable businesses. With insights from research, I want to advance business, solve real-life challenges, and create success.
- "The single most important prerequisite for success is success."