Visual Rhetoric 2


  • Lead department Bern Academy of the Arts
  • Institute Institute of Design Research
  • Research unit Environmental Communication Design
  • Funding organisation SNSF
  • Duration 01.01.2010 - 30.06.2011
  • Project management Arne Scheuermann
  • Head of project Annina Schneller
  • Project staff Hélène Jordi-Marguet
    Simon Renato Küffer
  • Partner SBB AG
    Hochschule der Medien Stuttgart
  • Keywords Public Transport, Information Design, Design Research, Visual Rhetoric, Design, Rhetoric


The Project investigates into the rhetorical effects of public transport information design, in order to evaluate and develop, in cooperation with the project partner SBB, new visual media.