Geschlechterordnungen in der Schweizer Grafik: Analyse der Werdegänge der Absolvent/inn/en in der Visuellen Kommunikation an der Hochschule der Künste Bern

The absence of women in the field of Swiss graphic design is examined using a full survey of graphic design graduates at Bern University of the Arts. The project reconstructs patterns of professional development and analyses diversity rela

Factsheet

  • Lead department Business
  • Additional departments Bern University of the Arts
  • Institute Institute Practices and Theories in the Arts
    Institute for Innovation and Strategic Entrepreneurship
  • Research unit Art as Research: artistic creation and epistemologies
    Strategic Entrepreneurship
  • BFH centre BFH Centre for Arts in Context
  • Funding organisation Others
  • Duration (planned) 01.01.2020 - 31.12.2020
  • Project management Claus Noppeney
  • Head of project Claus Noppeney
  • Project staff Wara Ugarte
    Priska Gisler
    Benjamin Adriaensen
  • Keywords Awards, Design awards, Career, design research, Bern University of the Arts, HKB, Hochschule der Künste Bern, Professional development, Career guide, Institutional fields, Art Directors Club, Oldboys

Situation

Graphic design continues to be a field marginalizing women as the all-male Art Directors Club board demonstrates. This absence of women sharply contrasts with the success of female design students that have outnumbered male students for decades.

Course of action

This "graphic glass ceiling" is at the core of this project. The research approach builds on a full survey of graphic design graduates at Bern University of the Arts as well as complementary narrative interviews and

Result

The project reconstructs patterns of professional development and analyses diversity related norms in the field.

Looking ahead

The results are used to design a "travel guide" helping students to navigate in this "genderblind" field.