Gender (dis)orders: in Swiss graphic design
The absence of women in the field of Swiss graphic design is examined using a full survey of graphic design graduates at Bern University of the Arts. The project reconstructs patterns of professional development and analyses diversity rela
- Lead school Business School
- Additional schools Bern Academy of the Arts
Institute Practices and Theories in the Arts
Institute for Innovation and Strategic Entrepreneurship
Art as Research: artistic creation and epistemologies
- Funding organisation BFH
- Duration (planned) 01.01.2020 - 31.12.2020
- Project management Prof. Dr. Claus Noppeney
- Head of project Prof. Dr. Claus Noppeney
Wara Ugarte Vallejos
Prof. Dr. Priska Gisler
- Keywords Awards, Design awards, Career, design research, Bern University of the Arts, HKB, Hochschule der Künste Bern, Professional development, Career guide, Institutional fields, Art Directors Club, Oldboys
Graphic design continues to be a field marginalizing women as the all-male Art Directors Club board demonstrates. This absence of women sharply contrasts with the success of female design students that have outnumbered male students for decades.
Course of action
This "graphic glass ceiling" is at the core of this project. The research approach builds on a full survey of graphic design graduates at Bern University of the Arts as well as complementary narrative interviews and
The project reconstructs patterns of professional development and analyses diversity related norms in the field.
The results are used to design a "travel guide" helping students to navigate in this "genderblind" field.