Trade Promotion Event in the frame of 2023 World of Coffee, Athens Greece

Factsheet

Lead school School of Agricultural, Forest and Food Sciences
Institute HAFL Institut Hugo P. Cecchini
Agriculture
Research unit International Agriculture and Rural Development
Funding organisation Others
Duration 12.06.2023 - 16.06.2023
Project management Dr. Ingrid Fromm
Head of project Dr. Ingrid Fromm
Project staff Dr. Ingrid Fromm
Partner Swisscontact
Keywords Access to markets and value chains

Situation

The objective of the mandate is to organize a 2-day tour of local importers, roasters, and cafes in Switzerland, in the frame of the World of Coffee Expo, with the aim of introducing and promoting positive attributes of specialty coffee micro and larger lots from Honduras to importers, roasters, cuppers, and other attendees.

Course of action

The assignment includes the following tasks: - Organize a 2-day tour of local importers, roasteries, and cafes in Switzerland, June 14-16, 2023. - Contact importers, roasters, and cafes to organize the logistics of the coffee roaster tour. - Coordinate Tour - Prepare a follow-up report of visitation sites, with contacts