Dr. Tamara Marie Johnson

• Internal communications

• Communications processes

• Marketing and communications professional with a passion for content, storytelling, analytics, automation, and new technologies (especially generative AI)
• Certified workshop facilitator (specializing in the LEGO® SERIOUS PLAY® methodology)
• Lecturer for marketing and communications at SWS Schulen für Wirtschaft und Sprachen

• Tasty words: Using frame semantics to enhance consumer liking of potato chips and apples

• Effects of frame-semantically (in)congruent food labels on taste in non-native English speakers

• How Synonymic Taste Words Alter Perceived Taste in American Consumers

• Can frame-semantic congruence enhance incidental memory for food labels?

• Similar Wording, Similar Perception? How Synonymic Food Labels Influence Consumers (PhD thesis)

• Buying time? : a corpus-based study of Er and Um in New Zealand English (MA thesis)

Our paper “Tasty words: Using frame semantics to enhance consumer liking of potato chips and apples” was one of the most downloaded during its first 12 months of publication.