Dr. Elisa Konya-Baumbach

Profile

Dr. Elisa Konya-Baumbach Dozentin

Address Berner Fachhochschule
Business School
Institut Marketing & Global Management
Brückenstrasse 73
3005 Bern

Currently, Elisa is Assistant Professor at the University of Mannheim and Lecturer & Researcher at the Bern University of Applied Sciences. She held visiting positions at NYU Stern and Cornell University and holds a Ph.D. in Marketing from the University of Mannheim and an M.Sc. in Psychology from the University of Vienna. Elisa's work has appeared in peer-reviewed international journals such as the International Journal of Research in Marketing, Computers in Human Behavior, the Journal of Business Research, and International Marketing Review.
Elisa's research focus lies at the intersection of consumer psychology & behavior, marketing of innovations, and digital innovations & technologies. She is particularly interested in consumers' adoption of artificial intelligence, the improvement of human-AI-interactions, and in helping companies to leverage the potential of artificial intelligence.

02/2023 – present Lecturer & Researcher Institute of Marketing & Global Management, Bern University of Applied Sciences, Switzerland
05/2016 – present Assistant Professor Chair of Marketing & Innovation, University of Mannheim, Germany
08/2017 – 12/2017 Visiting Research Scholar Marketing Department, Johnson School of Management, Cornell University, United States
09/2014 – 12/2014 Visiting Research Scholar Marketing Department, Stern School of Business, New York University, United States
04/2012 – 04/2016 Research Assistant & Doctoral Candidate Chair of Marketing & Innovation, University of Mannheim, Germany
10/2010 – 01/2012 Student Research Assistant Department of Economic Psychology, University of Vienna, Austria

04/2016 Dr. rer. pol. (Ph.D.), Marketing & Consumer Behavior University of Mannheim, Germany
03/2012 Master of Science, Psychology, Major: Economic Psychology University of Vienna, Austria