Dr. Elisa Konya-Baumbach


Dr. Elisa Konya-Baumbach Dozentin

  • Address Berner Fachhochschule
    Business School
    Institut Marketing & Global Management
    Brückenstrasse 73
    3005 Bern


  • SMM1 Digital Marketing Strategy

  • SMM3 International Marketing Management

  • SMM4 Services Marketing

  • EEMA Entrepreneurial Marketing

  • MINO Marketing & Innovation

  • DANV Data & Innovation


  • Artificial Intelligence

  • Psychology of AI

  • Consumer Psychology & Behavior

  • Innovation Adoption

  • Marketing of Innovations

  • Digital Innovation


  • Currently, Elisa is Lecturer & Researcher at Bern University of Applied Sciences. Before, she was an Assistant Professor at the University of Mannheim. She held visiting positions at NYU Stern and Cornell University and holds a Ph.D. in Marketing from the University of Mannheim and an M.Sc. in Psychology from the University of Vienna. Elisa's work has appeared in peer-reviewed international journals such as the International Journal of Research in Marketing, Computers in Human Behavior, the Journal of Business Research, and International Marketing Review.
  • Elisa's research focus lies at the intersection of consumer psychology & behavior, marketing of innovations, and digital innovations & technologies. She is particularly interested in consumers' adoption of artificial intelligence, the improvement of human-AI-interactions, and in helping companies to leverage the potential of artificial intelligence.
  • 02/2023 – present Lecturer & Researcher Institute of Marketing & Global Management, Bern University of Applied Sciences, Switzerland
  • 05/2016 – 08/2023 Assistant Professor Chair of Marketing & Innovation, University of Mannheim, Germany
  • 08/2017 – 12/2017 Visiting Research Scholar Marketing Department, Johnson School of Management, Cornell University, United States
  • 09/2014 – 12/2014 Visiting Research Scholar Marketing Department, Stern School of Business, New York University, United States
  • 04/2012 – 04/2016 Research Assistant & Doctoral Candidate Chair of Marketing & Innovation, University of Mannheim, Germany
  • 10/2010 – 01/2012 Student Research Assistant Department of Economic Psychology, University of Vienna, Austria
  • 04/2016 Dr. rer. pol. (Ph.D.), Marketing & Consumer Behavior University of Mannheim, Germany
  • 03/2012 Master of Science, Psychology, Major: Economic Psychology University of Vienna, Austria