Publications

  • Feurer, Sven & Alexander Fischer (2021), Proposition of a Pleasurable-Ends Model of Manipulation in Marketing, Proceedings of the 2021 European Marketing Association Conference (EMAC), Madrid (May 25-28).
  • Kremer, Patrick & Sven Feurer (2021), The key role of consumer perceived ownership for consumer reactions to product automation: scale development, validation, and empirical evidence, Proceedings of the 2021 European Marketing Association Conference (EMAC), Madrid (May 25-28).
  • Pade, Robin and Sven Feurer (2021), Can Nostalgia Mitigate Consumers’ Price Unfairness Perceptions in Response to Price Differentiation? Two Experiments, Proceedings of the 2021 European Marketing Association Conference (EMAC), Madrid (May 25-28).
  • Kremer, Patrick, Sven Feurer, Ju-Young Kim and Steve Hoeffler (2020), “Exploring the Negative Role of Consumer Nostalgia for Evaluations of Autonomous Cars, Proceedings of the American Marketing Association Winter Academics Conference 2020, San Diego, CA, USA (February 14-16).
  • Rose, Stefan M. & Daniel Wentzel (2019), Intertemporal Consumption in Reward Based Crowdfunding: The Influence of Psychological Distance on Backers’ Mental Construal of Proposed Products, Proceedings of the 48th European Marketing Association Conference (EMAC) Hamburg, Germany.
  • Rose, Stefan M. & Daniel Wentzel (2018), Intertemporal Consumption in Reward Based Crowdfunding, 31th European Marketing Association Conference (EMAC) Doctoral’s Colloquium, Glasgow, UK.
  • Rose, Stefan M., Daniel Wentzel, Christian Hopp & Jermain Kaminski (2018). The Influence of Product Maturity and Innovativeness on Consumers’ Perceived Uncertainty in Reward-Based Crowdfunding. Proceedings of the American Marketing Association (AMA) Winter Academic Conference 2018, New Orleans, USA.