Geldschein- Zur visuellen Rhetorik des Geldes
Money is a convention – it realises itself in daily discourse. Different ‘narratives’ circulate in a society that influence how we think about money and deal with it.
Some of these narratives are also mediated through pictures: the image on a credit card, the advertising of a bank, dollar bills in gangster movies. But how exactly do these visual narratives of money function? By what visual-rhetorical means are they communicated? This doctoral thesis intends to undertake the first-ever systematic analysis of the role that visual communication plays within the ‘money discourse’.