Geldschein- Zur visuellen Rhetorik des Geldes

Money is a convention – it realises itself in daily discourse. Different ‘narratives’ circulate in a society that influence how we think about money and deal with it.


  • Lead school Bern Academy of the Arts
  • Institute Institute of Design Research
  • Research unit Design and Rhetoric
  • Funding organisation SNSF
  • Duration (planned) 01.01.2017 - 30.04.2021
  • Project management Prof. Dr. Arne Scheuermann
  • Head of project Simon Renato Küffer
  • Partner Schweizerischer Nationalfonds SNF
    Graduate School of the Arts and Humanities, Universität Bern


Some of these narratives are also mediated through pictures: the image on a credit card, the advertising of a bank, dollar bills in gangster movies. But how exactly do these visual narratives of money function? By what visual-rhetorical means are they communicated? This doctoral thesis intends to undertake the first-ever systematic analysis of the role that visual communication plays within the ‘money discourse’.