L2BGreen - AI based Tool

This project aims to leverage scalable, digital ways of learning as the means to move forward the green transition through increased awareness of and knowledge on green entrepreneurship.


  • Lead school Business School
  • Institute Institute for Digital Technology Management
  • Research unit Digtial Innovation and Transformation
  • Strategic thematic field Thematic field "Sustainable Development"
  • Funding organisation Europ√§ische Union
  • Duration (planned) 01.04.2024 - 31.03.2027
  • Project management Prof. Dr. Nikolaus Obwegeser
  • Head of project Prof. Dr. Nikolaus Obwegeser


The main outcome of this project will be that green entrepreneurs - i.e., people who are interested in or already engaged in developing new business models and processes with a focus environmental sustainability - can improve their competences in an innovative, easy-to-access online learning environment. This project targets the European working population, as well as the European population in preparation for (re-)entering the workforce, such as higher education students or learners in vocational training. Participants will develop their ability to analyse existing business models and processes for environmental impact and to develop further ideas on how to improve environmental sustainability.

Course of action

Co-creatively, the consortium will develop a multilingual AI-enriched online learning course. In this course, learners will progress from reading the teaching materials, to answering quiz questions, to discussing open-ended questions with the tutorial agent about cases, to being invited to chat with like-minded peers. This approach is innovative: It connects the strength of the i) current standard in online courses (multimedia content, interactive quizzes) with the strength of ii) existing teaching standards, (case-based teaching), with iii) new developments in AI for education, i.e., conversational agents as interactive tutors. Finally, iv) it serves as a social platform where distributed learners can connect for content-related discussions. The project directly supports the green transition through green entrepreneurship training. It supports the digital transformation of vocational and professional learning through an innovative and highly- scalable approach to teaching and learning green entrepreneurship.

This project contributes to the following SDGs

  • 9: Industry, innovation and infrastructure
  • 12: Responsible consumption and production