1. Bern University of Applied Sciences
  2. Swiss Federal Institute of Sport Magglingen SFISM
  3. About SFISM
See table of contents See table of contents

Prof. Dr. Nadine Gurtner

Profile

Prof. Dr. Nadine Gurtner Dozentin

Contact

Links

  • Address Berner Fachhochschule
    Business School
    Wirtschaft
    Brückenstrasse 73
    3005 Bern

Teaching

  • Master Business Administration

  • Master Digital Business Administration

  • Master Entrepreneurship & Business Innovation

  • Master Circular Innovation & Sustainability

  • Bachelor International Business Administration

  • CAS Transformation & Change Management, CAS Innovation & Business Design

  • Strategisches Entscheidungsverhalten

  • Wissenschaftliche Werkzeugbox

  • Research Methods

  • Affordability in Innovation & Entrepreneurship

  • Society & Technology

  • Entrepreneurship & Society

  • Continuation & Growth

  • Live Case Coordination

  • Heuristics & Biases

  • Customer Side of Innovation

Research

  • Consumer resistance & behavior towards innovation

  • Affordable innovation

  • Circular innovation

  • Social entrepreneurship

CV

  • Since 2018 Lecturer / Professor Bern University of Applied Sciences, Switzerland
  • 2017-2019 Postdoctoral researcher University of Zurich, Switzerland
  • 2014-2017 Research Associate Technische Universität Dresden, Germany
  • 2018-2026 Habilitation / Venia legendi University of Zurich, Switzerland
  • 2014-2017 PhD (Doctor rerum politicarum) Business & Economics Technische Universität Dresden, Germany
  • 2011-2014 Master of Science Business Management Technische Universität Dresden, Germany
  • 2008-2011 Bachelor of Science Business & Economics Technische Universität Dresden, Germany

Publications

Awards

- Selected for the 2025 Outstanding Paper Award-Runner Up of the Society for Marketing Advances, with the Paper “Same Same, but Different: Consumers’ Decision-Making Process and Psychological Disempowerment in the Digital Society”
- Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), July 25-29 2025, Copenhagen, with the Paper “Getting Rid of the ‘New’ in ‘New Product Development’? Consumer Value Perceptions of Reused Products”
- Nominated for the Best Paper Award at ISPIM Conference March 17-19 2025, Cape Town, for the Paper “The Influence of Functional and Symbolic Value on Product Reuse”
- SIG Innovation Best Paper Award at the EURAM 2022, July 15-17, Winterthur, with the paper "Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types"
- Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), July 29 – August 4, virtual, with the Paper “Why Do Innovation Managers Put a Premium on Premium?”

- Nominated for the Carolyn B. Dexter Award from the ENT Division at the AOM, August 9-13 2019, Boston, with the Paper “The 2015 European Refugee Event and Founder Social Identities: A Multi-Country and Multi-Level Study”
- Best Reviewer Award of the Academy of Management (AOM) TIM Division, August 9-13 2019, Boston
- Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), August 4-8 2017, Atlanta, with the Paper “Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations”
- Best Reviewer Award of the Academy of Management (AOM) TIM Division, August 4-8 2017, Atlanta
- Knut Holt Best Paper Award at the 2016 ISPIM Innovation Summit, December 4-7 2016, Kuala Lumpur, for the Paper “Innovation Inhibitors as Catalysts of Societal Progress – The Role of Resistance Leaders in Innovation Diffusion”

- Award “Lohrmann Medal” for outstanding achievements as the best graduating student at the Department of Business & Economics, presented by TUD
- Award of the Department of Business & Economics for out-standing achievements in bachelor studies, presented by TUD
- Scholarship for studies, presented by German Federal Government (Deutschlandstipendium)