Prof. Dr. Susan Müller


Prof. Dr. Susan Müller Forschungsprofessorin

  • Address Berner Fachhochschule
    Business School
    Institut Innovation and Entrepreneurship
    Brückenstrasse 73
    3005 Bern


  • Bachelor of Science in Business Administration

  • Entrepreneurship

  • Businessplan Challenge 2020


  • Social Entrepreneurship

  • Social Innovations

  • Entrepreneurship Education

  • Entrepreneurs’ Actions

  • Business models of social enterprises

  • Design principles of social innovations

  • Impact of entrepreneurship education

  • The link between entrepreneurs’ actions and success


  • Susan Müller is professor for entrepreneurship at Bern University of Applied Sciences (Switzerland) and research fellow at the Swiss Research Institute of Small Business and Entrepreneurship (KMU-HSG) at the University of St. Gallen (Switzerland). Before taking on the position in Bern in August 2020, she was working at the KMU-HSG (2007 – 2012 and 2014 – 2020). Between her two stints in St. Gallen she led a research project on social innovations at EBS Business School (Germany). Susan worked as a consultant before moving to academia.

    Her research focuses on three major areas: social entrepreneurship, entrepreneurship education, and the link between entrepreneurs’ actions and success. She is currently heading an SNFS funded longitudinal research project on "Entrepreneurs’ Actions for Successful New Venture Creation" which tracks entrepreneurs’ actions over one year to understand behavioral patterns that increase the likelihood of early venture success. Susan, with colleagues from the KMU-HSG, co-authored the textbook "Entrepreneurship. Modelle – Umsetzung – Perspektiven" which is in its fifth edition from Springer Gabler in 2019.
  • Since 08/2020 Research professorship for Entrepreneurship Bern University of Applied Sciences
  • 2015-2020 Assistant Professor of Entrepreneurship Swiss Research Institute of Small Business and Entrepreneurship, University of St. Gallen
  • 01/2015-04/2015 Lecturer for business ethics and social entrepreneurship «Semester at Sea»
  • 2012-2014 Project leader of the research project “Social Innovations in Germany” that was funded by the Federal Ministry of Education and Research in Germany World Vision Center for Social Innovation, EBS Business School (Germany)
  • 2007-2012 Senior Research Associate Swiss Research Institute of Small Business and Entrepreneurship, University of St. Gallen
  • 04/2010-09/2010 Visiting Professor for Entrepreneurship University of Hohenheim (Germany)
  • 04/2009-06/2009 Visiting Scholar Babson College (USA)
  • 2001-2007 Senior consultant rosenbaum nagy unternehmensberatung
  • 04/2001-10/2001 Knowledge manager Arthur Andersen Business Consulting
  • 05/2000-03/2001 Customer Relationship Manager Bioropa GmbH (Start-up)
  • 2003-2009 Dr. oec. HSG University of St. Gallen
  • 1998-2000 Master of Business Administration University of Pittsburgh
  • 1995-1998 Bachelor’s degree in business and computer sciences Baden-Wuerttemberg Cooperative State University in Karlsruhe




Award for the article «The Potential of Social Entrepreneurship to Rethink Capitalism», 19th Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), October 2015

Awarded «Upcoming Scholar of the Year 2012» at EBS Business School for the co-authored paper «What Do Entrepreneurs Actually Do? An Observational Study of Entrepreneurs’ Everyday Behavior in the Start-Up and Growth Stages» which was published in the journal «Entrepreneurship Theory & Practice».

Best Paper Award at the Conference IntEnt 2008 - Internationalizing Entrepreneurship Education and Training with the contribution: «Increasing Entrepreneurial Intention: Effective Entrepreneurship Course Characteristics»