Prof. Dr. Stefan Rose

Profile

Prof. Dr. Stefan Rose Forschungsprofessor

  • Address Berner Fachhochschule
    Business School
    Institut Marketing & Global Management
    Brückenstrasse 73
    3005 Bern

Teaching

  • iMAR - Marketing Fundamentals

  • BACS - Academic Skills

Research

  • Consumer Behavior

  • Applied Psychology

  • Marketing

  • Marketresearch

  • New Product Developement

  • Psychological Distance / Construal Level Theory

  • Mental Simulation

  • Acceptance of innovative vehicle & mobility concepts

CV

  • 2006 - 2009 B.Sc. in Psychology Maastricht University
  • 2009 - 2011 M.Sc. in Work- & Organisationalpsychology Maastricht University
  • 2015 - 2020 Dr. rer. pol. RWTH Aachen University

Projects

Publications

Awards

The Borchers Plaque, created in 1909 in memory of the former rector, Professor Wilhelm Borchers, is awarded to doctoral students at RWTH Aachen University for outstanding scientific achievements.