Prof. Dr. Stefan Rose

iMAR - Marketing Fundamentals

BACS - Academic Skills

Consumer Behavior

Applied Psychology

Marketing

Marketresearch

New Product Developement

Psychological Distance / Construal Level Theory

Mental Simulation

Acceptance of innovative vehicle & mobility concepts

Rose, Stefan Manfred; Wentzel, Daniel; Hopp, Christian; Kaminski, Jermain (2020). Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance Journal of Business Venturing, 36(6), p. 106021. Elsevier 10.1016/j.jbusvent.2020.106021 <http://dx.doi.org/10.1016/j.jbusvent.2020.106021>

Hopp, Christian; Wentzel, Daniel; Rose, Stefan Manfred (2020). Chief executive officers' appearance predicts company performance, or does it? A replication study and extension focusing on CEO successions The Leadership Quarterly, p. 101437. Elsevier 10.1016/j.leaqua.2020.101437 <http://dx.doi.org/10.1016/j.leaqua.2020.101437>

Rose, S.M., Wentzel, D., (2019). Intertemporal Consumption in Reward Based Crowdfunding: The Influence of Psychological Distance on Backers’ Mental Construal of Proposed Products. Proceedings of the 48th European Marketing Association Conference (EMAC) Hamburg, Germany.

Rose, S.M., Wentzel, D., (2018). Intertemporal Consumption in Reward Based Crowdfunding. 31th European Marketing Association Conference (EMAC) Doctoral’s Colloquium, Glasgow, UK.

Rose, S.M., Wentzel, D., Hopp, C., Kaminski, J., (2018). The Influence of Product Maturity and Innovativeness on Consumers’ Perceived Uncertainty in Reward-Based Crowdfunding. Proceedings of the American Marketing Association (AMA) Winter Academic Conference 2018, New Orleans, USA.