Prof. Dr. Stefan Rose
Profile

Prof. Dr. Stefan Rose Dozent
Contact
-
Address
Berner Fachhochschule
Business School
Institut Marketing & Global Management
Brückenstrasse 73
3005 Bern
Teaching
Subjects
iMAR - Marketing Fundamentals
BACS - Academic Skills
Research
Specialisations
Consumer Behavior
Applied Psychology
Marketing
Marketresearch
New Product Developement
Focus areas
Psychological Distance / Construal Level Theory
Mental Simulation
Acceptance of innovative vehicle & mobility concepts
CV
Education
- 2006 - 2009 B.Sc. in Psychology Maastricht University
- 2009 - 2011 M.Sc. in Work- & Organisationalpsychology Maastricht University
- 2015 - 2020 Dr. rer. pol. RWTH Aachen University
Projects
Publications
Peer-Reviewed Publications
Rose, S.M., Wentzel, D., (2019). Intertemporal Consumption in Reward Based Crowdfunding: The Influence of Psychological Distance on Backers’ Mental Construal of Proposed Products. Proceedings of the 48th European Marketing Association Conference (EMAC) Hamburg, Germany.
Rose, S.M., Wentzel, D., (2018). Intertemporal Consumption in Reward Based Crowdfunding. 31th European Marketing Association Conference (EMAC) Doctoral’s Colloquium, Glasgow, UK.
Rose, S.M., Wentzel, D., Hopp, C., Kaminski, J., (2018). The Influence of Product Maturity and Innovativeness on Consumers’ Perceived Uncertainty in Reward-Based Crowdfunding. Proceedings of the American Marketing Association (AMA) Winter Academic Conference 2018, New Orleans, USA.
Awards
Borchers Plakette
The Borchers Plaque, created in 1909 in memory of the former rector, Professor Wilhelm Borchers, is awarded to doctoral students at RWTH Aachen University for outstanding scientific achievements.