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Prof. Dr. Christina Sichtmann

Profile

Prof. Dr. Christina Sichtmann Wissenschaftliche Mitarbeiterin

Contact

Links

  • Address Berner Fachhochschule
    Business School
    Institut Applied Data Science & Finance
    Brückenstrasse 73
    3005 Bern
You can find more information on the German profile page.

Publications

  • Davvetas, V./Sichtmann, C./Diamantopoulos, A. (2015): The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay, International Journal of Research in Marketing, Vol. 32, No. 4, 431–434.

  • Goebel, P./Reuter, C./Pibernik, R./Sichtmann, C./Bals, L. (2018): Purchasing Managers' Willingness to Pay (WTP) for Attributes that Constitute Sustainability, Journal of Operations Management, Vol. 62, 44–58.

  • Sichtmann, C./Diamantopoulos, A. (2013): The Impact of Perceived Brand Globalness, Brand Origin Image, and Brand Origin–Extension Fit on Brand Extension Success, Journal of the Academy of Marketing Science, Vol. 41, No. 5, 567–585.

  • Bourdin, D./Sichtmann, C./Davvetas, V. (2024): The Influence of Employee Accent on Customer Participation in Services, Journal of Service Research, Vol. 27, No. 2, 194-212.

  • Pröll, T./Sichtmann, C. (2025): Steering toward net zero - a plea for a consumer-level carbon footprint tax, Mitigation and Adaptation Strategies for Global Change, Vol. 30, No. 5, S. 32.