Suit Up: Empowering wardrobes through sustainable fashion rental services
The Bernese start-up TEIL offers services related to slow and fair fashion. In a research project funded by Innosuisse, the marketing department is assisting the start-up in developing their business model.
Factsheet
- Lead school Business School
- Institute Institute for Marketing & Global Management
- Funding organisation Innosuisse
- Duration (planned) 01.06.2023 - 31.12.2023
- Project management Prof. Anna Knutti
- Head of project Prof. Dr. Stefan Rose
- Keywords innosuisse, TEIL, sustainable fashion, fashion rental, sustainable consumption, entrepreneurial marketing
Situation
TEIL has the vision that clothing consumption in Switzerland can be slower and more sustainable. At the same time, the founders believe that this can be achieved without compromising on style and choice. The business model is based on renting clothes instead of buying, which offers customers various benefits, including cost savings, increased sustainability, and greater flexibility. TEIL represents an alternative to the current fast-paced and environmentally harmful clothing consumption. We firmly believe that in the future, the joy of fashion does not have to be about ownership. The concept is similar to a library: Based on a selection of subscription models, clothes are borrowed and returned after a certain time. Currently, the start-up is faced with the challenge of identifying attractive new customer segments and developing services that are suitable for consolidating and refining their business model. The research project aims to identify attractive customer segments and develop services that are suitable for consolidating and refining the business model
Course of action
The needs, desires, and issues of existing and potential customers related to clothing rental will be examined through qualitative workshops and a quantitative survey.
