1. Bern University of Applied Sciences
  2. Business School
  3. Research
  4. Research areas
  5. Institute for Marketing & Global Management
  6. Subjective and heuristic information processing
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Subjective and heuristic information processing

We explore behaviour arising from consumers’ limited capacity for information processing.

Pricing

We research the effectiveness of pricing strategies and pricing policy instruments.

We are particularly interested in customer price perception and concepts of behavioural pricing research, such as price fairness.

Selected publications

The influence of facial appearance based perceptions of leadership ability

Attributions of personality traits and abilities based on facial characteristics occur automatically and subconsciously. The project investigates the influence of such inferences when filling management...

  • Institute Institute for Applied Data Science & Finance
    Institute for Marketing & Global Management
  • Research unit Marketing
  • Head of project Stefan Manfred Rose

Visual signals: brands, appearance

Besides price signals, people also use visual signals to make judgements about products and other people. We investigate the consequences of such mental shortcuts.

Selected publications

Selected research project

How the Use of Artificial Intelligence Influences the Perception of Prices

This project investigates the effects of the involvement of artificial intelligence (e.g. in the form of chatbots or humanoid robots) in exchange relationships between customers and companies on the...

  • Institute Institute for Marketing & Global Management
  • Head of project Elisa Konya-Baumbach
    Sven Feurer