Live Cases

Company

The Federal Office of Information Technology, Systems and Telecommunication (FOITT) is one of the internal ICT service providers in the Federal Administration. It supports the administration by developing and providing efficient, secure, user and public-friendly IT solutions.

Case

A one-stop-shop customer experience with automated demand and order processing from start to finish. Students of the Master Digital Business Administration worked together with representatives of the Federal Office of Information Technology, Systems and Telecommunication (FOITT) to solve a digital transformation service. The goal of the live case was a mockup of an IT marketplace that could enable a one-stop-shop customer experience within the public administration.

Results

In the final presentations, the teams showed possibilities of a one-stop-shop experience with automated ordering processes. In addition to the technical solution, an agile way of working to change the internal culture was also proposed.

Andreas Lautenschlager, Member of the Executive Board,  Management Services

«The FOITT experienced an extraordinarily interesting partnership with the BFH over the past months and will be able to use the results and learnings of the reports for the ongoing transformation. For this reason the FOITT would be highly interested in building up a continuous cooperation for future Live Cases with BFH.»

Company

Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world. At its Swiss locations, the company employs an average of 22 apprentices in the fields of application development (Informatiker*in EFZ) and CX/UX (Mediamatiker*in EFZ). 

Case

A place of innovation and development: In the future, the apprentices should run their own company within Cognizant. Our students of the Master Digital Business Administration had the task to develop a launchable model for this company together with the apprentices - taking into account strategic, organisational, cultural and technological aspects. 

Results

Three teams presented business plans and USP's for this innovative form of enterprise. They proposed to involve business coaches as support for the apprentices to give them experience in running a business. Based on comparable models, the students showed obstacles, financial expenses and profitability. Working with the apprentices was a unique and educational experience. 

Robert Bonomo​, Head of Sales DACH / Member of the Swiss Management Board​

«The teams proposed useful concepts of a start-up led by apprentices. Their approach to solve the project task was wellstructed and helped us to have a better sight of the possible solutions for such a start-up. We enjoyed the cooperation with the student and the BFH. Many thanks for the great results.»

Company

Ecolab is the global leader in water, hygiene and infection prevention solutions. The company works with customers in the catering, hotel, food processing and oil/gas industries, among others.

Case

Ecolab wants to expand its service process. The process is to be standardised and supplemented with augmented reality (AR) so that remote support of customers is possible. In addition, our MSc Digital Business Administration students dealt with the strategic, organisational and cultural challenges of this process adaptation. 

Results

The student teams presented roadmaps, product portfolios and possible remote solutions to improve Ecolab's services. The teams saw the potential of AR especially in customer training, service delivery and travel savings. The teams also presented their thoughts on new roles for employees. 

Tillmann Kleine​, Commercial Digital Solutions Industrial Europe

«The results shown by the teams were exceptional. We enjoyed reading the detailed reports and listening to the presentations, both gave us a boost and new ideas towards the directions we would like to develop and enhance our services. We are happy about the participation in this Live Case. Many thanks to the students and the BFH!»

Company

The start-up Splint Invest is an app for alternative investments. It offers investment opportunities for whiskey, wine, watches and more. 

Case

Due to inflation and historically high stock market prices, investors are looking for alternative ways to protect and increase their assets. Splint Invest wants to use this potential. Our students of the Master Digital Business Administration evaluated the existing business model of the start-up in strategic, organisational and technological terms and identified new opportunities. 

Results

The student teams presented strategic roadmaps and showed the advantages and disadvantages of Splint Invest remaining an investment house or positioning itself as a marketplace for third-party providers in the future. Through surveys, they provided valuable insights into the start-up's response. The teams also outlined the next steps for the company in terms of culture and technology. 

Aurelio Perucca​, Co-Founder & CEO

«The collaboration with the BFH and the students was very inspiring and provided new impulses that we are now testing and implementing. Many thanks to all involved – it was great fun!»

Smart City activities

Patrizio Bisante (board member, Smart City Verein Bern), Marisa Kappeler-Schudel (Smart City Officer, City of Winterthur) and Dr. Christian Geiger (Chief Digital Officer, City of St. Gallen) brought a wide range of topics to the Business Case Studies module of the Bachelor's degree programmes in Business Information Technology and Business Administration.

Case

In a two-week initial phase, students from both degree programmes developed solution proposals on various topics such as smart city project portfolios, smart interaction with tax authorities, questions relating to mobility, energy efficiency and participation.

Results

The proposed solutions were presented at a conference. In the process, 48 more concrete project ideas crystallised, which were reflected on several times in peer groups using design thinking creativity techniques. These were discussed with the theme sponsors, and the 24 teams will each pursue a topic and develop solutions for it. Examples are Airbnb for parking spaces, smart city butlers or chatbots for simplified interaction with tax authorities. 

Clients

• asa (Association road traffic offices)
• Abraxas
• ASTRA (Federal Roads Office)

Case

The current method of obtaining a Swiss driving licence is paper-intensive, drawn out and invariably requires physical presence. The Association of Road Traffic Licensing Departments (asa), Abraxas and the Federal Roads Office (FEDRO) are therefore interested in digitalising and thereby simplifying all of the steps involved in the «life cycle» of a driving licence.

Results

MSc Digital Business Administration students developed a range of different approaches aimed at achieving the vision of a «Swiss Digital Driving Licence». They developed data management concepts, potential processes for future use and initial prototype platforms. They also reflected on the consequences of far-reaching digitalisation for current employees and their job profiles. In January 2021, the students outlined their findings in virtual final presentations. 

Andreas Vetsch, Chairman asa

«Along with our partners at Abraxas and FEDRO, we all think that the students were extremely good at identifying the different challenges and developed some interesting proposals. We are very happy with the results. They offer us a broad set of ideas and I am sure that we will end up pursuing some of them. It will be interesting to see which of the student concepts comes closest to the version that is ultimately implemented.»

Company

The start-up Cheeky Campers upgrades used vehicles with reused and upcycled materials, into simple, unique and affordable campervans.

Case

Old vans deserve a second chance! This is what the founders of CheekyCampers thought. Students of the Master Digital Business Administration developed concepts to advance the idea of a digital platform for rental cars.

Results

In the final presentations, the teams showed which solutions are suitable for the chosen path of a digital and sustainable car rental company. For example, it was shown how the rental of a camper van can be handled 100% digitally and how increased attention can be drawn to the sustainable offer. In addition, a long-term strategic roadmap for the start-up was presented.

Till Schaltegger​, Co-Founder ​

«I can say I’m very pleased by the work the students have done. They helped us a lot to bring CheekyCampers to the next level and shape its future development. Especially when looking two steps ahead!»

Company

EasyGov makes the administrative tasks simple, fast and efficient. The secure and reliable platform allows companies to electronically process authorization, application and reporting procedures in a single location. 

Case

Students from the Bachelor's degree programmes in Business Administration and Business Information Technology worked together in 12 teams on questions posed by the partner EasyGov. Using agile project methodology, problem ideas on user experience, activation of authorities as well as development potentials and identification of possible new processes to be integrated were outlined. An «unconference» was then held to identify a central idea for each team.

Results

Using the slogan «EasyGov goes easy!», the winning team outlined comprehensive support for the login and company formation process through a chatbot, pop-up help texts and explanatory videos.  The other teams also presented innovative solutions to optimise the usability of the platform as well as the processes. They documented their problems, methods and proposed solutions in the digital showroom. 

Company

Erich Keller AG manufactures high quality, technologically and ergonomically proven system workstations. 

Case

During the first wave of the Covid-19 pandemic Erich Keller AG developed air purification devices based on UV-C for the indoor office use (the «STERI-Line»). By recirculating and sterilising air operation these STERI-Line products can make the indoor space (e.g. offices) virus-free. Students of our master’s programme Digital Business Administration elaborated innovative solutions on how to achieve the digital expansion of Erich Keller AG and the promotion of the STERI-Line products. 

Results

In their final presentations at the end of the semester, the student teams presented their innovative ideas, such as a STERI-Line landing page, a virtual product configurator and data-based personalized webpages. They also proposed a digital transformation path for the whole organization so that the new digital business and compensation models can ideally be supported.  

Pascal Thür, Head of Climate Systems at Erich Keller AG

«We enjoyed working on the live case project with the students. Being part of this live case with the BFH School gave us the chance to regularly exchange views on our current tasks. Furthermore, the students presented very interesting ideas and every group provided an innovative element in their respective marketing strategies.»

Company

expo media ag is a 3rd generation, family-owned company providing their customers with a full-fledged support for exhibition appearance.

Case

Students of our master’s program Digital Business Administration worked on developing strategic options for new digital business models for expo media ag. They also proposed a digital transformation path for the company so that the new digital business models can ideally be supported.

Results

The students’ teams presented their innovative ideas including fully virtual and hybrid expositions. We have seen for example the use of virtual and augmented reality, a fair as a service or a gamification approach. Some teams already presented the first prototypes and built virtual exhibition environments in which, for example, the process of accompanying customers and visitors was simulated.

Adrian Sperl, CEO expo media ag

«I really enjoyed working with the different teams. The variety of ideas and strategic options was excellent and with the first working prototypes the teams already paved the way for potential implementations in the future. At expo media ag we are convinced that physical events will remain an important part of every company’s marketing strategy. However, virtual interactions will increasingly augment those physical events, creating hybrid experiences. The BFH live case has provided us with multiple innovative ideas how to develop and transform our business model in order to continue to serve our clients’ needs best. I want to thank all the teams for their great work and dedication!» 

Company

Less food waste in households: Gaston focuses on end consumers in local communities and aims to motivate them to be more conscious about food waste. The app was founded by our student Stefan Tanner.

Case

Students of the Master's programme Digital Business Administration supported the start-up by developing a concept for market entry with the aim of making the app known in the community.

Results

In the final presentation, it was recommended to use social media activities to increase awareness of the app and thus build up a community. Furthermore, the cooperation with Gig Workers was recommended. In addition, the app should not pursue aggressive growth.

Thomas Vogel​, Co-Founder Gaston​

«I was very happy with the work done by the group. It was way more than expected. The group understood our goal with Gaston. They generated real value with new ideas and their detailed analysis of ours. The Live Case team really helped Gaston to find its purpose.»

Company

heyPatient AG aims at providing services that enable streamlined processes and seamless interaction between patients and doctors.

Case

Consumer demand with regards to digitalized healthcare is growing and the importance of digitized patient-oriented processes is evident. The app organizes healthcare appointments and paperless admission, informs on treatment insights and preparation and keeps everything important always at hand, from insurance cards to documents.

Students of the Bachelor International Business Administration together with fellow students of the Czech University of Life Sciences were asked to strategically analyze selected regions within the EU, Southern Africa, Middle East, Asia and Northern America with the aim to identify high potential markets within the respective region.

Results

The students conducted a thorough target market analysis of potential customers and end-users of their digital health service offering as well as considering global, regional and local competitors. In a second step, the students focused on market entry strategies, customer acquisition and the identification of feasible business models for the chosen markets. 

Regula Spühler, Chief Operating Officer (COO) and Co-Founder heyPatient

«We very much appreciate the thorough analyses and we enjoyed the exciting presentations and many surprising insights worked out by the student teams. On top of this, we got some valuable market insights from students originating from or living in these regions. It was not an easy assignment, considering that healthcare markets have their specialty in every region. We now look forward to follow-up on the recommendations and thank the students for their great work.» 

Project

The interdisciplinary, transnational project LEAVES supports older people who have lost their life partner in coping with grief. With the help of digital technologies, those affected are to find their way back to an active and meaningful life.

Case

Students of the Master's programme Digital Business Administration developed a strategic roadmap, a recommendation for the organisational structure and a proposal for further development for the project.

Results

In the final presentation, the five-member team showed a sustainable roadmap for Leaves, with which the offer for grieving relatives can be established.

Benjamin Barblan​, Project Manager

«The result for me is very valuable. I have evidence of business models which are unlikely to work and good leads to pursue. I have material to handover to anyone who would like to actually start the hard work to build the distribution company in Switzerland. Thank you for your work and our collaboration!»

Company

The Swiss Post initiative «Your Gateway to China» supports SME’s in their e-commerce expansion to the Chinese Market by offering a comprehensive full-service cross-border e-commerce solution. 

Case

Students of the Bachelor's degree programmes in Business Administration and International Business Administration conducted a global strategic analysis of the Swiss and EU industry markets as well as the Chinese end-consumer market. Furthermore, they assessed the market potential for program.

Results

After an intensive week of collaboration, the groups presented their results and strategic recommendations to the representatives of Swiss Post. They were very impressed by the results, the innovative ideas and the creative proposals for action and have already evaluated the most relevant ideas and started to implement them.

Company

The SBB division infrastructure is responsible for the lifecycle management of more than 1,000 buildings and stations that are essential for operations, as well as for more than 100,000 technical installations in the buildings, stations and tunnels. 

Case

Currently, the buildings and facilities are mapped alphanumerically in a database. With the introduction of BIM (Building Information Modelling), this data is to be supplemented and replaced by 3D models - a «digital twin» is thus created for each building/facility. The students of the Master in Digital Business Administration analysed the potentials of digital twins in strategic, organisational, cultural and structural terms.

Results

The students developed tailored use cases featuring «digital twins» for SBB. They developed ideas on how existing processes could be digitalised and drafted initial models for data management. They also investigated the impact on existing and future job profiles and working culture.

Adrian Wildenauer, Building Information Modeling (BIM)-Expert SBB Infrastructure

«It has been a pleasure supporting the students in generating impressive, futuristic yet feasible ideas of a digital twin in the construction industry, similar to what has been implemented in many other industries.»​