Prof. Tina von Däniken

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Prof. Tina von Däniken Dozentin

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+41 31 848 41 47
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Contact hours Monday
Tuesday
Thursday
Address Berner Fachhochschule
Business School
Institut Marketing & Global Management
Brückenstrasse 73
3005 Bern

Rethinking Decision Making in the Digital Society

How does digitization influence the purchasing decisions of consumers? We investigate the effects of digital consumer behavior on important phases of the decision-making process.

Institute Institute for Innovation and Strategic Entrepreneurship
Research unit Decision Making
Head of project Sebastian Gurtner

Rethinking Decision Making in the Digital Society

How does digitization influence the purchasing decisions of consumers? We investigate the effects of digital consumer behavior on important phases of the decision-making process.

Institute Institute for Innovation and Strategic Entrepreneurship
Research unit Decision Making
Head of project Sebastian Gurtner

Prof. Tina von Däniken

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Projects

Projects at the BFH

Rethinking Decision Making in the Digital Society

Rethinking Decision Making in the Digital Society

Other projects