Prof. Dr. Dorothee Maria Winkler

Profile

Prof. Dr. Dorothee Maria Winkler Professorin Tenure Track

Contact

Links

Address Berner Fachhochschule
Business School
Institut Marketing & Global Management
Brückenstrasse 73
3005 Bern

Activities

Responsibilities

Teaching in Bachelor & Master programs; Research Activities

Focus areas

Research Focus:
Nonmarket Strategies
CEO Activism
Geopolitical Risks

Teaching

Degree programmes

Bachelor International Business Administration
Master Entrepreneurship

Subjects

International Business Management
Business English
Academic Skills

Research

Specialisations

Research and Teaching in the Area of Global Management

Focus areas

Nonmarket Strategies
CEO Activism
Geopolitical Risks
Global Management

CV

Professional experience

Since 09/2025 Professor for Global Management (Tenure Track) BFH Business School
06/2026 - 07/2026 Academic Visitor University of Oxford
07/2022 - 08/2025 Senior Research Associate / Oberassistentin University of Zurich
02/2019 - 03/2019 Research Stay, Management Department Macquarie University, Sydney
05/2017 - 06/2022 Research & Teaching Assistant University of Zurich

Education

05/2022 Dr. oec. University of Zurich
09/2016 M. Sc. HEC Lausanne

Publications

How Context Matters in Non-Market Strategies: Exploring Variations in Corporate Social Responsibility-Political Activity Relationships

Winkler, D. M., & Krzeminska, A. (2024). How Context Matters in Non‐market Strategies: Exploring Variations in Corporate Social Responsibility‐Political Activity Relationships. In Journal of Management Studies (Vol. 61, Issue 7). Wiley-Blackwell. https://doi.org/10.24451/dspace/12206

Robust CEO Activism and Two-Sided Alignment: How Elon Musk Gained (and Lost) Legitimacy in the Polarized U.S. News Media Landscape

47325

Language skills and intercultural knowledge

Language skills

German - Native or bilingual proficiency
English - Full professional proficiency