1. Bern University of Applied Sciences
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Prof. Dr. Nadine Gurtner

Profile

Prof. Dr. Nadine Gurtner Dozentin

Contact

Links

  • Address Berner Fachhochschule
    Business School
    Wirtschaft
    Brückenstrasse 73
    3005 Bern

Activities

  • Coordination of Live Cases for the Master in Digital Business Administration

  • Development of new modules for the Master in Entrepreneurship & Business Innovation

  • Member of the Ethics Advisory Group

  • Member of the Research Lab Working Group

  • Acquisition and implementation of internal and external research projects

Teaching

  • Master Business Administration

  • Master Digital Business Administration

  • Master Entrepreneurship & Business Innovation

  • Master Circular Innovation & Sustainability

  • Bachelor International Business Administration

  • CAS Transformation & Change Management, CAS Innovation & Business Design

  • Strategisches Entscheidungsverhalten

  • Wissenschaftliche Werkzeugbox I & II

  • Research Methods I & II

  • Affordability in Innovation & Entrepreneurship

  • Society & Technology

  • Entrepreneurship & Society

  • Continuation & Growth

  • Live Case Coordination

  • Heuristics & Biases

  • Customer Side of Innovation

Research

  • Consumer resistance & behavior towards innovation

  • Affordable innovation

  • Circular innovation

  • Social entrepreneurship

CV

  • Since 2018 Lecturer / Professor Bern University of Applied Sciences, Switzerland
  • 2017-2019 Postdoctoral researcher University of Zurich, Switzerland
  • 2014-2017 Research Associate Technische Universität Dresden, Germany
  • 2018-2026 Habilitation / Venia legendi University of Zurich, Switzerland
  • 2014-2017 PhD (Doctor rerum politicarum) Business & Economics Technische Universität Dresden, Germany
  • 2011-2014 Master of Science Business Management Technische Universität Dresden, Germany
  • 2008-2011 Bachelor of Science Business & Economics Technische Universität Dresden, Germany

Projects

  • Lead of project Innovation Cheque "Acceptance of Affordable Innovation" ( no. 134.006 INNO-SBM)

  • Supporting the project Innosuisse Flagship project SWIRCULAR and SNSF project Crowdfunding

Publications

Memberships

  • Member of the Editorial Review Board Journal of Product Innovation Management

Awards

- Selected for the 2025 Outstanding Paper Award-Runner Up of the Society for Marketing Advances, with the Paper “Same Same, but Different: Consumers’ Decision-Making Process and Psychological Disempowerment in the Digital Society”
- Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), July 25-29 2025, Copenhagen, with the Paper “Getting Rid of the ‘New’ in ‘New Product Development’? Consumer Value Perceptions of Reused Products”
- Nominated for the Best Paper Award at ISPIM Conference March 17-19 2025, Cape Town, for the Paper “The Influence of Functional and Symbolic Value on Product Reuse”
- SIG Innovation Best Paper Award at the EURAM 2022, July 15-17, Winterthur, with the paper "Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types"
- Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), July 29 – August 4, virtual, with the Paper “Why Do Innovation Managers Put a Premium on Premium?”

- Nominated for the Carolyn B. Dexter Award from the ENT Division at the AOM, August 9-13 2019, Boston, with the Paper “The 2015 European Refugee Event and Founder Social Identities: A Multi-Country and Multi-Level Study”
- Best Reviewer Award of the Academy of Management (AOM) TIM Division, August 9-13 2019, Boston
- Selected for the AOM Best Paper Proceedings TIM Division (Top 10% of submissions), August 4-8 2017, Atlanta, with the Paper “Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations”
- Best Reviewer Award of the Academy of Management (AOM) TIM Division, August 4-8 2017, Atlanta
- Knut Holt Best Paper Award at the 2016 ISPIM Innovation Summit, December 4-7 2016, Kuala Lumpur, for the Paper “Innovation Inhibitors as Catalysts of Societal Progress – The Role of Resistance Leaders in Innovation Diffusion”

- Award “Lohrmann Medal” for outstanding achievements as the best graduating student at the Department of Business & Economics, presented by TUD
- Award of the Department of Business & Economics for out-standing achievements in bachelor studies, presented by TUD
- Scholarship for studies, presented by German Federal Government (Deutschlandstipendium)