Acceptance of New Technologies

We concentrate on factors that influence individual acceptance of innovative technologies, offerings and business models, and consider the potential long-term positive and negative effects of this acceptance.

Selected research projects

How the Use of Artificial Intelligence Influences the Perception of Prices

This project investigates the effects of the involvement of artificial intelligence (e.g. in the form of chatbots or humanoid robots) in exchange relationships between customers and companies on the...
Institute(s) Institute for Marketing & Global Management

Head of project Sven Feurer
Elisa Konya-Baumbach
- See research project
Acceptance of AI-based clinical decision support systems

The use of artificial intelligence (AI) can significantly improve diagnostic reliability in medicine. Why do many patients and doctors still reject the use of AI in diagnosis?
Institute(s) Institute for Marketing & Global Management

Research unit(s) Marketing

Head of project Elisa Konya-Baumbach
- See research project
Acceptance and user experience of the self-driving minibus from BERNMOBIL

With the project "self-driving vehicle", BERNMOBIL tests the deployment of autonomous minibuses for passenger transport. To investigate the acceptance of this offer, the marketing department accompanied the...
Institute(s) Institute for Marketing & Global Management

Research unit(s) Marketing

Head of project Prof. Dr. Stefan Manfred Rose
- See research project
Innovation cheque study for Thinkgate

The marketing group is supporting a Bernese start-up with a preliminary study supported by Innosuisse. The aim is to investigate user acceptance of a new type of mobility app.
Institute(s) Institute for Marketing & Global Management

Research unit(s) Marketing

Head of project Tina von Däniken
- See research project

Acceptance of New Technologies

Basis of the following teaching modules

Selected publications

Selected research projects

How the Use of Artificial Intelligence Influences the Perception of Prices

Acceptance of AI-based clinical decision support systems

Acceptance and user experience of the self-driving minibus from BERNMOBIL

Innovation cheque study for Thinkgate

How the Use of Artificial Intelligence Influences the Perception of Prices

Acceptance of AI-based clinical decision support systems

Acceptance and user experience of the self-driving minibus from BERNMOBIL

Innovation cheque study for Thinkgate

Selected activities and media coverage