Global Business Environments

We focus on topics related to geopolitics, governance, and regulation in both advanced and emerging economies to help businesses navigate global challenges and foster sustainable growth.

Selected research projects

The Rules of the Road

This project evaluates and analyses what rules (environmental and social) do large Chinese investors follow when building the Belt and Road Initiative (BRI) and beyond.
Institute(s) Institute for Marketing & Global Management

Research unit(s) Global Management

Head of project Omar Ramon Serrano
- See research project
MIPd - Managing international partnerships digitally

The purpose of the project was to develop the digitally supported MIPd model for the management of international sales partnerships and thus contribute to the success of Swiss SMEs in their export business.
Institute(s) Institute for Data Applications and Security (IDAS)
Institute for Marketing & Global Management

Head of project Prof. Dr. Paul Ammann
- See research project
Clash of CSR and SCS

How do European firms balance Corporate Social Responsibility with China’s Social Credit System? This project explores their strategies to align global and local business norms.
Institute(s) Institute for Marketing & Global Management

Research unit(s) Global Management

Head of project Omar Ramon Serrano
- See research project

Global Business Environments

Basis of the following teaching modules

Selected publications

Selected research projects

The Rules of the Road

MIPd - Managing international partnerships digitally

Clash of CSR and SCS

The Rules of the Road

MIPd - Managing international partnerships digitally

Clash of CSR and SCS

Selected activities and media coverage