Sustainable Behavioral Change | BFH

We focus on how individuals can be effectively supported in behaving sustainably and which measures are ethically justifiable.

Basis of the following teaching modules

Consumer Behavior (Bachelor), Behavior Change & Sustainability: Understanding and Applying Social Marketing (Bachelor), Circular Business Models (Master) .

Selected publications

Isaac, Mathew, Elisa Konya-Baumbach, and Rebecca Walker Reczek, (2024), “Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims,” part of the Special Session “The Multifaceted Impact of Numerical Framing: Exploring Consumer Behavior in Ratings, Advertising, and Communication Contexts,” Advances in Consumer Research Vol. 51, Association for Consumer Research Conference 2023, Seattle, US (Oct 26-29).
Janakiraman, Ramkumar, Harsha Kamatham, Sven Feurer, Rishika Rishika, Bhavna Phogaat, & Marina Girju (2024), Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior, Journal of Marketing, 88(6), 64-84.
Merian, Sybilla, Kevin O’Sullivan, Sabrina Stöckli, Claudio Beretta, Nadina Müller, Verena Tiefenbeck, Elgar Fleisch & Martin Natter (2024). A field experiment to assess barriers to accurate household food waste measurements. Resources, Conservation and Recycling, 206, 107644.
Holenweger, Geraldine, Sabrina Stöckli, & Adrian Brügger (2023). Carbon footprint labels involving traffic lights foster sustainable food choices. Food Quality and Preference, 106(2), 104813.
Konya-Baumbach, Elisa (2022), “How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments,” Society for Consumer Psychology Conference 2022, virtual venue (Mar 3-5).
Feurer, Sven and Alexander Fischer (2021), “Proposition of a Pleasurable-Ends Model of Manipulation in Marketing”, in Proceedings of the 2021 EMAC Conference, Madrid (May 25-28).
Stöckli, Sabrina & Michael Dorn (2021). Awareness, intention, and behavior: Three empirical perspectives on predicting the purchase of abnormally shaped fruits and vegetables. Resources, Conservation and Recycling, 168–179, e105431.
Stöckli, Sabrina, Eva Niklaus & Michael Dorn (2018). Call for testing interventions to prevent consumer food waste. Resources, Conservation and Recycling, 136(9), 445–462.
Layer, Patrick, Sven Feurer & Patrick Jochem (2017), Perceived Price Complexity of Dynamic Energy Tariffs: An Investigation of Antecedents and Consequences, Energy Policy, 106(July), 244-254.
Stämpfli, Aline E., Sabrina Stöckli, and Thomas A. Brunner (2017). A nudge in a healthier direction: How environmental cues help restrained eaters pursue their weight-control goal. Appetite, 110(3), 94–102

Selected research projects

Selected activities and media coverage

Referat auf der Veranstaltung "Fidschi oder Visp – wie geht nachhaltiges Reisen?", Science et cité/Wissenschaftscafé Thun (2025)

Beobachter (2025): «Zum Sparen kann man sich selbst austricksen»

Input-Vortrag auf der Veranstaltung "Sustainability Communication", Impact-Hub Bern (2025)

Aargauer Zeitung (2023): „Grosskonzerne machen ihren Einfluss gerne kleiner, als er tatsächlich ist“: Marketing-Experte erklärt Rabatt-Strategien

Berner Zeitung (2022), Gehören Geschenke aus der Brocki unter einen Tannenbaum?

Podcast Folge 3: Über strategische Belohnungen und hedonistischen Konsum

Vortrag zum Thema «Sustainable Fashion & Lifestyle im Konsument*innenverhalten» (Satellitenveranstaltung am nationalen Klimatag, 27.5.21)

Selected teaching cooperations

Krebsliga Schweiz, Teil (Bern), UnvergÄssbar (Bern), Food Brewer (Horgen)

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