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Prof. Tina von Däniken

Profile

Prof. Tina von Däniken Dozentin

Contact

Links

  • Contact hours Monday
    Tuesday
    Thursday
  • Address Berner Fachhochschule
    Business School
    Institut Marketing & Global Management
    Brückenstrasse 73
    3005 Bern

Activities

  • Lecturer and Researcher at Institute of Marketing and Global Management

  • Program Lead CAS Digital Marketing

  • Marketing

  • Brand Management

  • Digital Marketing

  • Campaign Management

  • Price Fairness

Teaching

  • BMAR Principles of Marketing (German)

  • IMAR Priciples of Marketing (English)

  • EBMA Brand Management

  • SP04 Junior Agency Award

  • CAS Kommunikation

  • CAS Digital Marketing

  • CAS Marketing

Research

  • Brand Management

  • Entrepreneurial Marketing

  • Price Fairness

  • Brand Management

  • Brand Activism

  • Digital Marketing

  • Price Fairness

CV

  • Tina von Däniken is a lecturer in marketing at the Bern University of Applied Sciences. She is responsible for various marketing modules in the bachelor’s degree program and leads the CAS Digital Marketing in continuing education.
  • In practical and research projects, she focuses particularly on Brand Management, Price Fairness and Entrepreneurial Marketing.
  • Her many years of professional experience in various marketing roles are purposefully integrated into teaching and research, thereby creating a strong link between theory and practice.
  • 2020- Lecturer Marketing BFH
  • 2014-2019 Marketing Manager Digital Natives PostFinance AG
  • 2011-2014 Marketing Manager Kids & Youth PostFinance AG
  • 2009-2011 Campaign Manager PostFinance AG
  • 2008-2009 Trainee Marketing PostFinance
  • 2007-2008 Teacher Business Administration and Law Kaufmännische Berufsfachschule
  • 2024 Diploma in Higher Education BFH
  • 2008 Teaching Diploma for Upper Secondary Education University of Fribourg
  • 2007 Master of Science in Business Administration University of Berne
  • 2005 Bachelor of Science in Business Administration University of Berne
  • 2021 Regression I - Global School in Empirical Research Methods (GSERM)
  • 2021 Mediation, Moderation, and Conditional Process Analysis I -Global School in Empirical Research Methods (GSERM)

Projects

  • Innovation Cheque Corporate Social Volunteering

Publications

Awards

Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society

Supervised theses

  • J.S. Preisfairnesswahrnehmung von Bio-Lebensmitteln bei Preiserhöhungen 2025

  • L.E. Aktivismus im Marketing: Die Auswirkung von Marken Aktivismus auf das Markenimage 2024

  • C.B. Markenaktivismus und die Auswirkungen auf das Image 2023

  • I.N. Influencer-Marketing – Wie gelingt Schweizer Unternehmen der Einstieg? 2022

  • V.H., F.W. Green Marketing - Eine Analyse anhand dreier Detailhändler in der Schweiz 2021

  • P.K. Marketingautomation bei PostFinance 2020

  • Y.V.A. Zwischen Food Waste und Profitgier 2026

  • A.B. B2B-Online-Content-Marketing mit Fokus auf Social Media 2020

Language skills and intercultural knowledge

  • German - Native or bilingual proficiency
  • English - Full professional proficiency
  • French - Professional working proficiency
  • Spanish - Limited working proficiency