Prof. Dr. Julian Ruf

Profile

Prof. Dr. Julian Ruf Professor Tenure Track

  • Contact hours Wednesday
    Thursday
  • Address Berner Fachhochschule
    Business School
    Abteilung Lehre
    Brückenstrasse 73
    3005 Bern

Activities

  • Head of degree programme - Master of Digital Business Administration

  • Researcher

  • Organisation

  • Digital Leadership

  • Small and Medium Sized Enterprises

  • Family Business Research

Teaching

  • Master of Digital Business Administration

  • Master of Business Administration

  • DL1 - Business Engineering: increase Performance

  • DL3 - Business and AI: Enhance Value Creation

  • DL4 - International Study Trip

Research

  • Entrepreneurship

  • Family Business Research

  • Digital Leadership

  • Business Models

  • Intrapreneurship

  • Individual Human Values

  • Digital Competencies

CV

  • 2024- Today Tenure Professor & Programme Director Msc Bern University of Applied Science
  • 2022-2024 Senior Researcher (PostDoc) University of Siegen
  • 2017-2022 Research Assistant University of Siegen
  • 2021-2023 Co-Founder Crypto Bergbau GbR
  • 2018 - Today Freelance Business Consultant Ruf Consulting
  • 2017-2022 Dr. rer. Pol. University of Siegen
  • 2015-2017 M.Sc. Business Administration, Entrepreneurship and SME Management University of Siegen
  • 2013-2015 Bachelor of Business Administration Fast Track Hotelschool The Hague
  • Professionelle Lehrkompetenz für die Hochschule, Gesamtzertifikat an der Universität Siegen
  • Scrum Master

Publications

  • Köhn, P., S.Wolff, P.Ruf, P.Moog, and G.Strina. 2025. “From Intention to Behaviour: How Individual Entrepreneurial Orientation and Job Fit Influence Employee Intrapreneurship in SMEs.” Creativity and Innovation Management34, no. 3: 740–759. https://doi.org/10.1111/caim.12665.

  • Wolff, S., Köhn, P., Ruf, P. J., Moog, P., Strina, G. (2024) Measuring family influence from the non-family employee perspective: The perceived family influence scale (PFIS), Journal of Family Business Strategy. (VHB: B, IF: 7.2) https://doi.org/10.1016/j.jfbs.2024.100635

  • Grözinger, A.-C., Wolff, S., Ruf, P. J.,Audretsch, D., & Moog, P. (2023) The impact of SME leader’s psychological capital on strategic responses during crisis. Business Research Quarterly. (IF: 2.9) https://doi.org/10.1177/23409444231184481

  • Köhn, P., Ruf, P.J., Moog, P. (2022) Why are non-family employees intrapreneurially active in family firms? A multiple case study. Journal of Family Business Strategy. (VHB: B, IF: 7.2) https://doi.org/10.1016/j.jfbs.2022.100532

  • Grözinger, A.-C., Wolff, S., Ruf, P. J., & Moog, P. (2021). The power of shared positivity: Organizational psychological capital and firm performance during exogenous crises. Small Business Economics. (VHB: B, IF: 6.4) https://doi.org/10.1007/s11187-021-00506-4

  • Ruf, P. J., Graffius M., Wolff, S., Moog, P.M., & Felden, B. (2020). Back to the Roots: Applying the Concept of Individual Human Values to Understand Family Firm Behavior. Family Business Review. (VHB: B, IF: 8.8) https://doi.org/10.1177/0894486520944282

  • Ruf, P. J., Moog, P. M., & Rius, I. B. (2020). Values as antecedents of socioemotional wealth behaviour in family firms. International Journal of Entrepreneurship and Small Business. (VHB: C, IF: 1.7) https://doi.org/10.1504/IJESB.2020.106944

  • Ruf, P. J., & Köhn, P. (2020). The life cycle of academia and its impact on early career researchers publishing behaviour. In F. Welter & D. Urbano, How to Make your Doctoral Research Relevant (pp. 106– 118). Edward Elgar Publishing. https://doi.org/10.4337/9781788977616.00023

  • Ruf, P. J., Meisner, K., & Moog, P. M. (2020). Ordnung muss sein: Unternehmensnachfolge in dysfunktionalen Familien.
    In B. Felden, A. Hack, & C. Hoon (Eds.), Fallstudien zum Management von Familienunternehmen: Teaching Cases für Lehre und praktische Anwendung (pp. 83–94). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-27721-5_8

  • Graffius, M.A., Ruf, P. J., Wolff, S. (2021). Zurück in die neue Normalität - Wahrnehmungen und Anforderungen der Auswirkungen durch die COVID-19 Pandemie von und an Unternehmen durch junge und ältere Beschäftigte. http://dx.doi.org/10.25819/ubsi/9998

Awards

Why Are Non-Family Employees Intrapreneurially Active in Family Firms? A Multiple Case Study
2023, Association for the Promotion of the Faculties of Business and Economics at the University of Siegen

How Values and Socioemotional Wealth Influence Behavior and Performance in Family Firms
Dirlmeier Foundation, 2023

The Pillars of Family Firm Performance? How Owner-Managers’ Values Impact Socioemotional Wealth and Performance
Academy of Management, 2021

Back to the Roots: Applying the Concept of Individual Human Values to Understand Family Firm Behavior
EURAM, 2019, Family Business SIG

Language skills and intercultural knowledge

  • German - Muttersprache oder zweisprachig
  • English - Verhandlungssicher
  • French - Konversationssicher
  • Switzerland
  • Germany
  • Netherlands