Prof. Alberto Rascón

Profile

Prof. Alberto Rascón Co-Fachgruppenleiter

  • Contact hours Monday
    Tuesday
    Wednesday
    Thursday
    Friday
  • Address Berner Fachhochschule
    Business School
    Institut Applied Data Science & Finance
    Brückenstrasse 73
    3005 Bern

Activities

  • Co-lead the group Finance, Accounting and Taxes

  • Leading the specialisation Real Estate

  • Teaching Finance, Economics and Taxes

  • Coordination of the International Tax Week for the BFH

  • Teaching Business at the Wood Department of the BFH

  • Derivatives

  • Contract Negotiation

  • Exchange Rate

  • International Trade

Teaching

  • Bachelor of Science Business Administration;

  • Bachelor of Science International Business Administration;

  • Master of Science Business Administration (Pre-Master)

  • Master of Science Wood Technology

  • SBF2 - Financial Instruments - Specialization

  • SBF1 - Security Markets & Behavioral Finance - Specialization

  • SGM2 - Multicultural Negotiations - Specialization

  • SRE1 - Real Estate Investments - Specialization

  • SRE3 - Real Estate Valuation - Specialization

  • ETAX - International Taxation

  • IEFI - Environment of the international firm

  • EFRE - Frontiers of Economics

  • ECFA - Business Valuation and M&A

  • Finance and Legal

CV

  • Feb 2025 - Present Co-Fachgruppenleiter Finance, Accounting and Taxes Business School BFH
  • July 2011 - Present Professor of Finance, Economics and Taxes Business School BFH
  • July 2017 - 2019 Lecturer of Finance and Derivatives HES-SO Vaud
  • Aug 2011 - Aug 2015 Professor of Finance , Director of the Diploma of Financial Management HES-SO Fribourg
  • Oct 2007 – July 2011 Senior Researcher and Lecturer Business School BFH
  • April 2006 – Aug 2007 Energy Management Advisor CEMEX
  • Jan 2003 – Mar 2006 Desk agent Europcar, (AMAG Services SA)
  • Aug 1999 – Sep 2002 Regulatory Executive AT&T
  • Sep 1998 – Apr 1999 Commercial Director’s Assistant Banca AFIRME S.A.
  • Sep 1996 – Feb 1998 Economist ING Barings (Mexico)
  • Jan 1996 - Sep 1996 Economist Banca Serfin
  • 2019 Zertifikat fur Hochschuldidaktik BFH
  • 2015 Certificate of didactic qualifications HES – SO. University of Applied Sciences and Arts Western Switzerland
  • 2004 - 2006 Master of Business Administration MBA (Post-graduate) HEC – University of Lausanne
  • 1999 – 2000 Diplomado en Telecomunicaciones Alcatel University Mexico
  • 1993 - 1998 Degree in Economics (Licenciatura) Instituto Tecnológico Autónomo de Mexico (ITAM)
  • 1993 - 1997 Studies of Mathematics (non diploma) Universidad Nacional Autónoma de Mexico (UNAM)
  • RYERSON Polytechnical Institute. Multimedia Courses

Publications

  • https://doi.org/10.24451/arbor.17075">Vuojela, J., ; Rascón, A. (2022). Too Big to Fail Applied to Non-Financial Companies. In J. Schellinger, K. O. Tokarski, I. Kissling-Näf (Eds.), Resilienz durch Organisationsentwicklung: Forschung und Praxis (pp. 315–336). Spiringer Gabler.

  • Alessia Neuroni, Alberto Rascon, Andreas Spichiger, and Reinhard Riedl. 2010. Assessing and evaluating value and cost effectiveness of e-government initiatives: focusing the step of the financial evaluation. In Proceedings of the 11th Annual International Digital Government Research Conference on Public Administration Online: Challenges and Opportunities (dg.o '10). Digital Government Society of North America 105-111.

  • Neuroni Alessia, Spichiger Andreas, Rascón Alberto, Riedl Reinhard et al., Konzept eines homogenen Berechnungsmodells zur Ermit­tlung der Wirtschaftlichkeit und des qualita­tiven Nutzens von E­Government­Vorhaben, Haute école spécialisée bernoise, 2009.

  • Rascon, Alberto “Life Insurance Products and research on Age : new topics and challenges” Präsenz Magazin des Fachbereichs Wirtschaft (August 2013)

  • Rascon, Alberto “Modigliani and Miller and the new Banking Regulations – a teacher’s Approach” Präsenz Magazin des Fachbereichs Wirtschaft und Verwaltung (April 2011)

  • Meyer, Olaf, Rascon Alberto. „Transmission der Kreditmarktkrise in die «reale Welt»“ Präsenz Magazin des Fachbereichs Wirtschaft und Verwaltung (März 2009)

  • Martín, S., Rascon Alberto. “Mexican Pension Funds: A new game in Town” Emerging markets weekly report. Fixed-Income Research. ING BARINGS (6 June 1997)

Memberships

  • Fachgruppe Accounting, Finance, Tax

  • American Economic Association

Supervised theses

  • Ersen Atilla Demir How EU Competition Law Shapes the Strategic Behaviour of Multinational Technology Companies: A Comparative Analysis of Apple, Google, and Meta. 2026

  • Glaus, Lars Business Models in Modern Endurance Racing A Comparative Analysis of Manufacturer and Privateer Strategies in the WEC and IMSA Hypercar Series 2026

  • Zbinden Pascal Manuel Comparison of Pension Systems. A comparative analysis of the retirement income in Switzerland and the Netherlands 2025

  • Häusler Enea Financial impact of early retirement How does early retirement affect the pension level and financial security of an individual Swiss citizen in the long term? 2025

  • Murugesu Manimaran Efficiency versus Emotion: An Analysis of Irrational Investor Behavior in the Gamestop Phenomenon 2025

  • Pfister Alain Severin, Hofmann Sven Nicolas Business valuation of the company International Consolidated Airlines Group S.A 2025

  • Rivera Clavijo Paula Naomi Contradiction is served Does degrowth work to replace economic growth as a solution for social justice and ecological challenges? 2025

  • San Román Gómez Valeria Two Case Studies of Mexican Companies in Switzerland 2025

  • Brogini - Branchini Lohrmann Juliana S A Decade of Investment: Comparing Active and Passive Swiss Equity Funds (2014–2024) 2025

  • Macleod Milèna Maria Optimizing Staffing Levels for Profitability in a Seasonal Outdoor Restaurant: A Case Study of Sirocco, Kalk Bay, Cape Town 2025

  • Balbi Esquivel, Abril Azul Comparison of the Pension Systems of Argentina and Switzerland Analysis of the Contributions and Adequacy 2025

  • Bähler Janina Analysis of the Competitive Implications of the Merger of Credit Suisse and UBS 2024

  • Özge Alaz Göl Payment Method Behavior Behavioural Approach of payment systems in Switzerland and Turkey 2024

  • Oberholzer Gregor Financial Evaluation of BVZ Holding AG Valuation of a public company 2024

  • Melcher Marco Beyond Borders: Developing Best Practices for Swiss-South Korean Executive Negotiations 2024

  • Beyeler Patricia Development of a mortgage guide for first-time home buyers in Switzerland 2024

  • Aggarwal Ankita Financial Valuation of a Public Firm, Novo Nordisk A/S 2024

  • da Silva Domingues Alexandre Valuation of The Swatch Group Ltd 2024

  • Stucki Dominik Simon Calculating the Rentability of Switching from Internal Combustion Vehicles to Electric Cars A Total Cost of Ownership Analysis 2024

  • Gerber Louis Regulations in European Football and Major League Soccer: A Comparative Analysis 2023

  • Pancca Pacompia, Alexander A Comparison between Two Pension Systems U.K. and the U.S. Focusing on Contributions and the Sustainability of These Pensions 2023

  • Stüdeli Ramon Ethnocentrism among BFH students: A comparative analysis between the German program students and the international program students at the business school 2023

  • Thielemann Emily Catherine Do Various Currencies’ Perceptions and Realities Correspond to One Another? 2023

  • Huber Florian Valuation of Geberit AG 2023

  • Schönauer Yanic Financial Evaluation of a Public Firm Theory and Practice - SIKA 2023

  • Hostettler Michael Valuation of Credit Suisse AG 2023

  • Wehrli Alexander David Calculating the Cost of Switching from Car to Public Transportation 2023

  • Mülchi del Valle Lizette Valuation of a public firm in the Real Estate Industry: Swiss Prime Site AG 2023

  • Sara Boderos; Fanny Bällgren The Development in UBS Switzerland’s Financial Advertisement. An Analysis Covering the Years 2000 to 2021 2022

  • Vasian Ovanda Robin Pension system comparison between the UK and Switzerland - Analysis of the sustainability 2022

  • Hjaltested Nína Björk Buy Now pay later: Risks of alternative payment methods for young adults 2022

  • Lucia Salazar Bermejo Characteristics and Patterns of Spanish labour immigration in Switzerland and it’s persistence over the 20th and 21st century 2022

  • Yasser Ghanimi Blockchain Games/Crypto Games and their relationship with financial literacy in the Philippines: Case Study Axie Infinity 2022

  • Whale Richard Duncan Overcoming transaction cost in Markowitz Portfolio Theory for private investors 2021

  • Mabe Romario Wilfried Hermann; Draki Abdulaziz Cultural Impact on Saving Behaviour 2021

  • Beuret David Efficacité de la taxe CO2 en Suisse de 1990 à aujourd’hui 2021

  • Wyss Remo Optimal Debt for Mortgages in the Canton of Bern 2021

  • Hagmann Remo Dominic SMI vs Sharpe Portfolio 2021

  • Wittwer Marion Livia Valuation of Geberit AG 2021

  • Flügel Tom Marius An Analysis of the Implications of International Relations on International Businesses (EU - Turkey) 2021

  • Burri Jan Otto BLOCKCHAIN & CLIMATE CERTIFICATES A way to trade climate certificates over an upcoming technology 2020

  • Zumsteg Marc Urs Does the certified pre-owned market business harm or add value to Bucherer? 2020

  • Holmberg Martin Lars-Erik The way to pay, a theoretical analysis of the payment differences between Sweden and Switzerland 2020

  • Ryden Jesper Nils Johan Theoretical analyse of China’s Belt and Road initiative 2020

  • Reinhard Larissa Comparison of pension systems of the Netherlands and Switzerland 2020

  • Sägesser Corrie Diane The Argentinian economic crisis: economic or societal roots? 2020

  • Schenk Nils Anthony The impact high skilled migrant workers have on the Swiss economy 2020

  • Burri-Ho Pui Lei How do people pay today? 2019

  • Kipfer Johannes Introduction and Application of Debt Rating Methods: The Case of Anheuser Busch InBev SA 2019

  • Kukulu Nzeno-Wendie WOMEN ON CORPORATE BOARDS – CORPORATE GOVERNANCE ANALYSIS OF THE SENATE BILL NO. 826 AND APPLICABILITY ANALYSIS FOR SWITZERLAND 2019

  • Nguyen Trung Kien A Comparison Study about pension system effectiveness in Switzerland and Vietnam 2019

  • Nikiforov Nikolai Option Strategies: A New Guideline for Small Investors 2019

  • Ramirez Juan-Carlos Which language will be the most important one in the European Union after the Brexit? Will there be a “Lingua Franca”? 2019

  • Romero Vargas Laura Maria Pension system comparison between Colombia and Switzerland, Analysis of the sustainability 2019

  • Savioz Nicolas Does the Consumer Price lndex constitute an accurate representation of inflation for the whole Swiss population? 2019

  • Schirrapa Anna Confidence and its influence on the economic cycles 2019

  • Schopfer Michael Samuel Financial Evaluation of a Public Firm, Theory and Practise: Nokia Corporation 2019

  • Vonäsch Roman Marc Valuation of Logitech 2019

  • Bigler Mariana Microcredits in Mexico - A Comparison of interest rates beween a Mexican and a Swiss Bank 2019

  • Bobrova Mariia Empirical Validation of the Time Series Momentum Effect for financial purposes 2019

  • Niederegger Stéphanie Desirée The Relationship Between UBS Switzerland’s Personal Banking Strategy and its Television Communication – An Analysis Covering the Years 2000 to 2017 2018

  • von Siebenthal Michael Thomas Swiss Retail Banking and Service Excellence A Comparative Study 2018

  • Vafoyon Sanjar Financial System of Uzbekistan: Past, Present and Future 2018

  • Tran Selina Microcredits: Investment opportunity for pension funds? 2018

  • Bytyqi Avdyl, Le Kieu Anh Financial Evaluation of a Public Firm, Theory and Practice: FINNAIR 2018

  • Makhanava Uluana Should Belarus get rid of Belarussian rubble? 2018

  • Drenkelforth Jacques Pascal How different are illicit activities in the Dark Net compared to the real world? 2018

  • Niederhauser Sarah Marissa Comparison of the Swiss and Danish Pension system 2018

  • Barickman Sarah Maryse Evaluation of Microcredits: Research of Microcredit Institutions in Developing Countries 2018

  • Nguyen Ngoc Nhu Quynh Comparison of tax incentives in Vietnam and Switzerland 2018

  • Moghaddami Ramin „Jährlich erhöhte Krankenkassenprämien. Haben Politik, Verwaltung und Leistungserbringer versagt?“ 2017

  • Duktaktsang Tsering Dekyi Pension in Switzerland and the reform “pension 2020” Comparison with Swedish pension system 2017

  • Do Le Minh Tuan Then, Now and Future of Vietnamese Remittance 2017

  • Guggisberg Timon Daniel Comparison of two sustainability indices with respect to the underlying notion of sustainable investing 2017

  • Unterschütz Lukas Thomas Financial Valuation of Tesla Motors 2017

  • Kajtazi Meier, Doruntina Fabian Valuation of Emmi Corporation 2017

  • Dibba Saikou O. lnditex: Financial valuation theory and praxis 2016

  • Poffet Marc Analysis of Joel Greenblatt’s Magic Formula 2016

  • Basda Selin Valuation of a public company – Givaudan Group 2016

  • Adam Nora Comparison of the Libor and FX scandals: Causes and consequences 2016

  • Kurzmeyer Michael Investing in the Biotech Sector – Developing and testing a Strategy 2016

  • Cardoso Thais Capital flows in Brazil: how are foreign investors affected by capital control regulations? 2016

  • Enders Maria Detecting real estate bubbles in Switzerland and Russia: practical 2016

  • Vujovic Nikola Aleksandar A short and a long term comparison of the stock performance of the parental company and the development of its financial key ratios after the execution of the spin-off. 2016

  • Sbai Amina Positive effects of the abolition of the banking secrecy 2015

  • Vaucher Lionel La régulation de la ROHMA et ses conséquences sur l’industrie des matières premières en Suisse 2015

  • Donat Nicolai Can the investments into microfinance funds contribute to an enhanced risk/return profile of a typical fixed income fund?" 2015

  • Herren Marc Do the United States of America benefit from the worldwide oil trade in USD 2015

  • Stüdeli Fabian Financial valuation of a public firm, theory and practice: Swatch 2015

  • Kamalanathan Nathipan Stock Market manipulation in penny stocks and the big boards 2015

  • Leiser Kevin Luca Testing some strategies of Technical Analysis in the Stock Market 2015

  • Adriaensen Benjamin Valuation of iRobot Corporation: Theory and Practice 2015

Language skills and intercultural knowledge

  • Spanish - Native or bilingual proficiency
  • English - Native or bilingual proficiency
  • French - Full professional proficiency
  • German - Limited working proficiency
  • Mexico
  • Switzerland
  • United Kingdom
  • United States of America
  • Spain
  • Canada