Digital Marketing and Transformation

Do you want to drive the digital transformation and digital marketing of your company? Get to know the best tools and how to use them.

The CAS Digital Marketing and Transformation prepares you for digital change in the business environment and shows you how to manage it successfully. 

  • Recognise the challenges of marketing in the digital era and apply appropriate tools to meet them. 

  • Analyse digital marketing strategies. 

  • Write and implement digital marketing concepts. 

  • Capture, analyse and apply the specifics of the digital marketing mix. 

  • Understand and use social media in a strategic and operational context. 

Factsheet

  • Degree/Certificate Certificate of Advanced Studies (CAS)
  • Duration 18 study days
  • Schedule Six teaching blocks, always on Thursday, Friday and Saturday
  • Application deadline 6 weeks before start, later registration also possible if places are available
  • ECTS credits 12 ECTS-Credits
  • Costs CHF 8,500
  • Teaching language German
  • Location Bern, Schwarztorstrasse 48
  • Department Business
  • Next session Spring 2021

Content + structure

Portrait

Comprehensive and future-oriented. Our CAS Digital Marketing and Transformation has its finger on the pulse and helps you to manage digital change optimally. We start with the classic marketing mix and enrich it with the latest ingredients of digital marketing. In this training programme you will analyse and evaluate suitable tools and link them to new marketing methods.  
This part-time study programme will familiarise you with current models and concepts. You will benefit from numerous external experts who will share their practical experience. Based on these inputs you will reflect and apply what you have learned to current cases. 

Course objectives

The CAS Digital Marketing and Transformation provides you with a wide range of skills that you can immediately apply to your business. 

  • Recognise and derive the business models of online platforms  

  • Analyse digital marketing strategy in all its forms  

  • Define and apply digital marketing concepts  

  • Record, analyse and implement special features of the digital marketing mix  

  • Use the seven Ps of marketing in a digital marketing case   

  • Understand and apply social media in a strategic and operational context  

  • Analyse and evaluate marketing campaigns by various means  

  • Pinpoint and analyse dark ads, identifying their intention  

  • Understand digital pricing and its characteristics and apply it on a case-by-case basis  

  • Understand e-business processes and apply them on a case-by-case basis  

  • Explain and evaluate big-data analyses in the context of the digital marketing mix  

  • Understand and assess online and offline productions 

  • Understand digital marketing trends and evaluate them in the business environment 

Content

You want to understand the mechanism of digital marketing? To understand the digital transformation at its core? This part-time training programme is bang up to date and will help you in your professional development.

  • Disruptive business models, food supply chain management, media and entertainment, customer networks 

  • Digital business platform, connected cars, logistics 

  • Big-data analysis  

  • App economy 

  • E-Business 

  • Pricing in e-business 

  • Pricing 

  • Blockchain 

  • Digital marketing strategy 

  • Social media strategy 

  • content marketing 

  • digital positioning 

  • Skills transformation 

  • process management 

  • Off- and online physical facilities 

  • Trends and futures 

Study trips

Two visits to companies are planned at the end of the programme: 

  • With a company that is one of the drivers of digital transformation 

  • With an entrepreneur who exemplifies the way in which modern communication tools are applied 

Our CAS Digital Marketing and Transformation also uses the latest techniques methodically. 

  • Presentations, teaching talks, expert discussions  

  • Top-down approach: from general to specialised  

  • Solutions in general and student-centred according to need  

  • Individual coaching sessions  

  • Group work, self-reflection  

  • Three excursions (planned) 

  • Keeping a blog as a learning report  

  • The SharePoint student platform complements these forms of teaching. It enables access to documents, messages and information. 

  • Practical work in small groups of 2-3 persons  

  • Maintain your own blog as a learning report  

  • Personal transfer report; length 3,000 words 

Qualification + Title

Certificate of Advanced Studies (CAS) in Digital Marketing and Transformation from Bern University of Applied Sciences (12 ECTS credits) 

Lecturers

Our lecturers are proven experts with extensive practical and theoretical knowledge in their subject areas. They have at least a university degree plus many years of experience in higher education. 

Requirements + admission

Are you responsible for the digital development of your company? Do you work in the private sector, in administration, in an institution or non-profit organisation? The CAS Digital Marketing and Transformation is ideal for you if you want to acquire broad knowledge in a sustainable market environment and play a leading role in the digitalisation of your business.

Conditions of admission

University degree

You will be admitted to the programme with a degree from a university, university of applied sciences, university of teacher education, Swiss Federal Institute of Technology, or an equivalent foreign university and at least two years of professional experience.

Higher vocational training

If you have a qualification from a higher vocational education institution (Diploma Höhere Fachschule HF, Federal Diploma, Federal Certificate of Proficiency) and several years of professional experience, you will also be admitted to the programme. However, you will be required to attend our Introduction to Academic Study before starting the CAS. Completion of this module is a prerequisite for admission to the CAS.

Exceptions

In exceptional circumstances applicants may still  be admitted. The head of the degree programme will make a decision based upon your application and extenuating circumstances. Please contact us. 

Professional requirements

You have at least two years of professional experience. During your participation in the CAS programme Digital Marketing and Transformation, a position in the marketing sector is a prerequisite or must be in prospect.

Knowledge & Skills

You will be well versed in the basics of marketing theory. For prospective students with little experience in marketing, participation in the CAS Marketing Management may be recommended.

Language skills

Well developed passive English language skills are an advantage.

For all students of our CAS programmes we offer a half-day course Effective Learning. Attendance is recommended and is free of charge for CAS students. At this event, you will learn about the practice-oriented learning style used at universities of applied science.

Organisation + Registration

The programme lasts 18 study days, in six blocks, always on Thursday, Friday and Saturday. The maximum number of participants is 24.

Direct to the online registration

Documents required for registration

You can register online via registration form. For registration we require following documents (in PDF format, max. 1 MB per document): 

  • Diplomas 

  • Curriculum Vitae 

  • Passport-sized photo (in JPG format) 

Please upload these documents even if you have already submitted them for another application. 

The registration deadline for the programme is six weeks before it begins. If places are available, later registration is possible. 

CHF 8,500 
 
All compulsory literature, course materials and assessments are included in the price.

The general terms and conditions apply. We reserve the right to make changes. In case of doubt, the wording of the official BFH regulations are binding. 

Advice and information events

Study Counselling

If you have any questions, please contact the head of the degree programme or administration.

Head of the degree programme a. i.

Administration

Information events

Due to the COVID-19 situation, we offer you our personal advice instead of information events.  By telephone or online via MS Teams.

Please contact us!

E-mail: weiterbildung.wirtschaft@bfh.ch 
Phone: 031 848 34 02

Location + Facilities