Consumer tests and online studies
Identification of the acceptance of and/or preference for prototypes or products by comparison with alternatives or competing products.
Identification of sensory product properties and differences
Description of the sensory properties of products and their intensity. Identification of overall or attribute-specific product differences by trained experts, using triangle tests, duo-trio tests and other methods.
Linking consumers’ hedonistic judgements with the assessed sensory attributes. This enables segments and popularity factors to be identified.
Analysis of consumer needs and wishes and elaboration of recommendations for product development.
Design and implementation of company sensory-analytical processes, support during implementation, customised training.
Expanding and deepening people’s perception in a playful and entertaining way.