We support your organisation from idea generation to concept creation in the transition to a provider of digital products and services.
We are happy to advise you on the various design options for smart products and their implications for your business model or examine the use of AI-based services. In addition, we investigate behavioural-psychological mechanisms in the introduction of digital products (e.g. acceptance and resistance of consumers or users) and conduct customer-centred experiments according to the lean start-up approach.
- Technology acceptance research
- A/B testing
- Requirement engineering
- Concept development
- Service design/service optimisation
- Business model development
- Design Thinking