Smart Products + Services

The increasing interconnection and intelligence of technical products is blurring the previously known boundaries between products and services and enabling radically changed customer experiences as well as new revenue streams. We help you to master the transformation from a traditional product provider to a provider of intelligent product-service bundles.

Our offer

We support your organisation from idea generation to concept creation in the transition to a provider of digital products and services.

We are happy to advise you on the various design options for smart products and their implications for your business model or examine the use of AI-based services. In addition, we investigate behavioural-psychological mechanisms in the introduction of digital products (e.g. acceptance and resistance of consumers or users) and conduct customer-centred experiments according to the lean start-up approach.

We offer:

  • Technology acceptance research
  • A/B testing
  • Requirement engineering
  • Concept development
  • Service design/service optimisation
  • Business model development
  • Design Thinking

Projects on the topic